Freelancer profile translated to English.

Description

Hello! My name is Laura.

Welcome to my imaginary world.

I am a graphic designer, art director, and multidisciplinary illustrator.

I specialize in creating visual identities that not only look good but are felt. I move between the commercial and the experimental, creating visual identities with a powerful personality: from minimalist branding to surreal and dark universes. I have real experience developing corporate identities, logos, author illustration, editorial design, merchandising, etc.

I have worked with a wide variety of clients (from vintage fashion stores to technological innovation companies), always with the aim of reflecting their values authentically and professionally. I master tools like Adobe Suite (Ps, Ai, Id, Lr), Figma, and Affinity.

You can see my complete projects and creative processes here ->

If you are looking for a visual identity with its own personality and a touch of artistic strangeness, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Freelance
Graphic Designer
January 2020 - Today (6 years and 5 months)
Designs for companies, book covers, posters for events (concerts, festivals, conventions of various kinds).
Creation of logos, visual identities, and original illustrations for market differentiation.
Designs for individuals based on their needs (illustrations for weddings, cards for freelancers, image editing, and creation of personalized gifts).
Logo Design Graphic Design Adobe Creative Suite Branding Branding & Identity
Inkput
Lead Graphic Designer
January 2022 - September 2025 (3 years and 8 months)
External graphic design management, creation of corporate identities from scratch, rebranding, image improvement, brand image continuity, logos, advertisements, signage, print graphics, and online graphics, UX-UI web design, etc.; as well as internal management of the company's publications and projects.
Graphic support for medium and small businesses in various sectors (food, fashion, wellness, catering, aesthetics, online sales).
Expertise in applications such as Adobe Photoshop, Illustrator, InDesign, Figma, Affinity; as well as the Microsoft suite.
Continuous and direct contact with the client, to understand their identity, and harmonize their values, vision, and mission.