Laura Ormando

SEO & Performance Marketing | Strategy, Implementation & AI-powered Optimization

More visibility, more clicks, more revenue - Hi, I'm Laura and I help companies get found online and turn that potential into measurable growth.

With over 7 years of SEO experience and certified expertise in performance marketing, I strategically interlink both channels: those who rely only on SEO are waiting - those who rely only on Paid are paying permanently for every click. The combination of both channels is the most efficient way: short-term visibility through Ads, sustainable reach through organic growth.

My strength lies in combining strategy and operational implementation: I don't just develop concepts, I also implement them.

Languages: German (native), French (native), English (C1).

Certifications: Performance Marketing (BVDW 2026), Prompt Engineering (AZAV 2025).

Company & Project Experience:

At ALDI Süd (ALDI DX), I was responsible as Senior SEO Manager for international SEO and web performance strategies in markets such as DACH, UK, USA, and Australia. I translated technical insights into concrete recommendations for management and business leaders, optimized product pages for SEO, performance, and conversion, and worked agilely with cross-functional teams (IT, developers) and global stakeholders.

Previously, I worked as SEO Manager at Klickkonzept GmbH (Labelium), where I developed SEO strategies for B2B and B2C clients and presented pitches.

SEO: On-Page & Technical SEO, Content Strategy, Keyword & Competitor Analysis, International SEO, Local SEO, AI-driven SEO, Visibility in classic & AI-based searches (ChatGPT, Perplexity, Gemini).

Paid Media: Google Ads (SEA), Meta Ads, Social Media Advertising, A/B Testing, Campaign Optimization & Budget Allocation, ROAS Maximization, CRO, Funnel Strategies.