Freelancer profile translated to English.
Back to original languageAbout Lauranne
Marketing Consulting • Email Marketing • Content Marketing • Brand Marketing • Digital Marketing • Content Strategy • Marketing Strategy • Digital Marketing • Search Engine Optimization (SEO) • Project Management • Email Marketing • User Journeys • Customer Journeys • Klaviyo Expert
I help e-commerce brands build customer loyalty and increase revenue.
For over 10 years, I've been helping e-commerce brands optimize their customer journeys to increase conversions, loyalty, and revenue.
My expertise lies at the intersection of CRM, customer experience, and e-commerce. **I am involved in both strategy definition and operational deployment**, with a results-oriented approach focused on customer needs.
I assist brands with issues such as:
âś“ CRM Audit and Customer Lifecycle Analysis
âś“ E-commerce Site Audit to Identify Friction Points and Analyze the Purchase Funnel
âś“ Implementation and Optimization of Automated Journeys (Welcome Series, Abandoned Cart, Post-Purchase, Win-Back, Loyalty)
âś“ CRM Communication Strategy and Commercial Animation Calendar
âś“ Campaign Segmentation and Personalization
âś“ Optimization of Customer Experience and Purchase Journeys
âś“ Development of Customer Retention and Value
âś“ Performance Analysis and Optimization Recommendations
Preferred Sectors:Beauty, Cosmetics, Fashion, Decor, Home, Lifestyle, Ecology, Jewelry, Innovative Products.
Want to increase your recurring sales and build lasting relationships with your customers? Let's discuss your project.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CotélacE-Commerce & Email ManagerFASHION AND COSMETICSJanuary 2024 - May 2025 (1 year and 4 months)Context & ObjectivesSupport a premium French artisanal brand in strengthening its high-end positioning, with the goals of modernizing its brand image, increasing qualified traffic, improving conversion rates, and developing more personalized and relevant communication.Achievements-Definition and co-construction of the digital communication plan in line with target audiences and brand positioning.-Overhaul and optimization of automated customer journeys: welcome program, abandoned cart reminders, abandoned browse, post-purchase loyalty, reactivation of inactive customers.-Creation of editorial content and CRM campaigns, respecting brand tone and customer expectations.-Implementation of performance tracking and formulation of continuous optimization recommendations based on data analysis.Skills UsedCRM • Marketing Automation • Email Marketing • Customer Lifecycle • Customer Segmentation • Copywriting • Data Analysis • Brand Strategy • E-commerce
- NAOSCRM and E-Commerce ManagerFASHION AND COSMETICSApril 2021 - September 2023 (2 years and 5 months)Lyon, FranceContext & ObjectivesSupport the development of brand awareness and preference for Étât Pur, an expert brand in ecobiology, within a portfolio of more established brands such as Bioderma and Esthederm. The objectives focused on acquiring new customers, fostering loyalty, increasing revenue, and driving foot traffic to physical stores.Achievements
- Definition of the CRM editorial strategy and development of digital communication plans aligned with brand objectives and key commercial periods.
- Design and management of relational campaigns: content, visuals, targeting, and customer journeys.
- Continuous optimization of automated scenarios and marketing triggers to ensure a fluid, consistent, and personalized customer experience.
- Deployment of multi-channel CRM animation plans based on a test & learn approach: acquisition, activation, cross-sell, upsell, referral, and loyalty.
- Development and qualification of the customer database by identifying and activating the most effective collection levers, balancing volume, data quality, and cost control.
- Implementation of omnichannel retention and engagement actions aimed at increasing purchase frequency and accelerating drive-to-store.
- Management and optimization of the loyalty program focused on retention, engagement, and increasing customer lifetime value.
Skills UsedCRM • Relational Marketing • Marketing Automation • Loyalty • Customer Acquisition • Customer Lifecycle • Segmentation • Drive-to-Store • Omnichannel • Performance Analysis • Test & Learn - CapgeminiCustomer Experience & Digital Projects ConsultantDIGITAL AND ITApril 2017 - January 2019 (1 year and 9 months)Lyon, FranceContext & ObjectivesSupport the design, deployment, and optimization of digital solutions aimed at improving customer experience while supporting commercial performance goals.Achievements
- Management of digital projects with a strong customer experience component, from the scoping phase to production.
- Coordination of business, marketing, e-commerce, and technical teams to ensure alignment between user needs and business objectives.
- Analysis of customer journeys and identification of friction points impacting engagement, conversion, or loyalty.
- Formulation of optimization recommendations based on behavioral data and user feedback.
- Contribution to the continuous improvement of digital solutions with a focus on customer experience, commercial performance, and user satisfaction.
- Project tracking, prioritization of developments, and stakeholder support throughout the initiative lifecycle.
Skills UsedCustomer Experience • E-commerce • Digital Project Management • Customer Journey • Conversion Rate Optimization (CRO) • Data Analysis • Cross-functional Coordination • UX • Digital Performance
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Education
- Master in International Marketing2014Master Marketing International
- Bachelor's Degree in Applied Foreign Languages2012Licence Langues Etrangères Appliquées
Certifications
- Google AI Professional CertificateGoogle2026