Freelancer profile translated to English.
Back to original languageAbout Lauranne
Digital marketing expert for 10 years, capable of handling the coordination of digital projects, agency relations, or recommendation and orchestration phases of cross-channel media campaigns. Complete online media profile, strategic branding and performance recommendations, adapted to the national and international level, implementation and operational monitoring of activations.
My experiences in media agencies and at the advertiser's allow me to have a 360° vision, both operational, strategic and business centric
Soft skills: great adaptability, rigor, autonomy, support, very open and communicative, adaptability, rapid and effective integration, proactivity, organization, rigor, ROI-oriented vision
Hard skills:
- Management of cross-functional digital projects (development of new Landing Pages, Optimization of the Double Optin Rate, launch of a new acquisition channel via the DL APP etc…)
- Definition of annual multi-media strategy
- Media coordination: campaign briefing, campaign monitoring with agencies and/or implementation, management of internal advertiser relations (marketing and finance teams)
- Mastery of all media levers: Offline (TV, OOH, Radio) and Online (Social media, Display, Programmatic, SEA, E-mailing, Affiliation)
- Definition of branding & performance KPIs, iterative process
- Campaign set-up via DCM, Facebook Business Manager, Twitter ads and other social networks
- Analysis of digital campaigns (optimizations, reports, recommendations)
English
Native or bilingual
Italian
Conversational
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Toulouse (up to 10km), Nantes (up to 10km), Poitiers (up to 10km)
Experience
- FreelancePerformance Manager, Lead Digital, Consultant Marketing Digital Cross-Channel (SEA, Social Media Ads, Display, Prog, Affil & offline)E-COMMERCEMay 2021 - Today (5 years and 1 month)Bordeaux, FranceExpert in the field of growth, I particularly master the levers of SEA, SMA, Display, or even affiliation. My offline skills allow me to understand how to integrate digital into the 360 strategy of brands.Skills:- Management of digital projects- Definition of annual multi-media strategy- Media coordination: campaign briefing, campaign monitoring with agencies, management of internal advertiser relations (marketing and finance teams)- Mastery of all media levers: Offline (TV, OOH, Radio) and Online (SEA, Social media, Display, Programmatic, E-mailing, Affiliation)- Definition of branding & performance KPIs, iterative processes- Campaign set-up via DCM, Meta Business Suite, Twitter ads, Pinterest, TikTok and other social networks- Analysis of digital campaigns (optimizations, reports, recommendations)- Tagging plan (GTM, Google Analytics, GDPR Friendly)Soft skills: empathy, adaptability, communication, pro-activity, organization, rigor, ROI-oriented visionPortfolio: Big Fernand, KR Media (Berluti, Bvlgari, Givenchy, Maison Francis Kurkdjian, Celine, Dior, Le Bon Marché, LVMH, Calzedonia / Tezenis / Intimissimi, Aberlour, Ballantine’s, Suze, Mumm, Ruinard, RFM, Europe 1, Bolton, Tag Heuer, Mondelez), Les Causantes ( Compagnie de Provence, Melvita, Hardloop), Publicis - Starcom (Groupe Stellantis, Groupe La Poste, SAMSUNG), Havas Média ( Groupe SNCF), Aroma-Zone.Digital Marketing Speaker for Master 1 and 2 Digital of ESG Aix en Provence, CIFAP and HETIC Speaker (Groupe Galileo)
- Voyage PrivéOnline Acquisition Channels Team LeaderTRAVEL AND TOURISMDecember 2017 - May 2021 (3 years and 5 months)Aix-en-Provence, FranceManagement of the Acquisition Team via Social (Paid) & Partners (Emailing, Display, Affiliate Marketing) in the DACH and BENELUX countriesStrategy in cross-channel qualified traffic acquisitionCross-channel performance monitoringStudy & optimization of ROI by acquisition channel, measurement of contributionManagement of cross-functional projects (development of new Landing Pages, Optimization of the Double Optin Rate, launch of a new acquisition channel via the DL APP etc…)Permanent communication with partners as well as managers of all the countries concernedTeam management.
- LegalstartAcquisition Marketing ManagerSOFTWARE PUBLISHINGNovember 2016 - December 2017 (1 year and 1 month)Paris, FranceResponsible for traffic acquisition and performance monitoringImplementation and monitoring of cross-channel performanceStudy & optimization of ROI via SEO, SEA, Display, Retargeting, Emailing (Automation via Autopilot), partnerships, TV, Radio, etc.Web Analytics (Google Analytics and GTM)Participation and representation at the Entrepreneurs Trade Shows
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Education
- Expert in engineering and management of digital communicationHETIC2013La « Grande école » d’HETIC, opérationnelle, transdisciplinaire et internationale, met l’accent sur les compétences essentielles de développement et programmation, de design graphique, UX et UI, tout en formant au marketing digital, à l’entrepreneuriat et au management des entreprises digitales et en favorisant l’ouverture des étudiants aux stratégies numériques. Cette formation est proposée en formation initiale les quatre premières années avec une cinquième année en alternance. Un premier stage de 2 mois est conseillé la première année. Un stage de 2 mois minimum est obligatoire la seconde année. Un stage de 4 à 6 mois est obligatoire la troisième année. Un stage de 6 mois est obligatoire la quatrième année.