Freelancer profile translated to English.
Back to original languageAbout Laurane
My name is Laurane, passionate about the world of digital and design. For 4 years, I have been working in digital communication and marketing. From design production to communication strategy and content writing, I enjoy optimizing and developing businesses. Today, I am developing my skills with a focus on digital sobriety.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Nanotera (Elpev)Communication Project ManagerRETAIL (LARGE RETAILERS)April 2023 - November 2023 (7 months)Paris, FranceAssembly and monitoring of production files, from design to delivery.Client support: Gamm Vert, Jardiland, Autodistribution.Monitoring files with suppliers, negotiation.Regular reporting of actions taken.
- ALTAREADigital Marketing & Communication AssistantREAL ESTATESeptember 2021 - Today (4 years and 9 months)Paris, France- Development of new communication materials according to different departments.- Creation of visual identities for services and new solutions.- Production of commercial and informative videos about new projects for partners.- Coordination of communication related to Partner activities (emailing, events…).- Community Management: animation of the professional social network for wealth management advisors.- Monitoring and reporting: measurement and analysis of performance indicators for monthly newsletters and mailings to prescribing partners.- Webmarketing: management and content creation for the partner website.- Creation of the visual identity for the promotion of the service at the Salon Patrimonia.- Assists prescription managers and creates invitation materials for partners for each new event.- Service development: organizes qualifying training for our partners on the LMNP (furnished rental) theme.
- Terra DouceursCommunication ManagerAGRICULTUREFebruary 2021 - July 2021 (5 months)Lyon, FranceTerra Douceurs is a local cannery transforming fruits and vegetables from neighboring producers. As a new company on the market, I handle all of the company's communication:- Creation of the visual identity (logo and graphic charter).- Creation of informative visuals for presenting the project to organic specialty stores, institutions, and farmers.- Implementation of a crowdfunding campaign over one month (April 2021).- Communication strategy before, during, and after the campaign (mailing, countdown, posts).- Design of packaging for jars.- Creation of the website with a significant focus on traceability. Each component of any product of the brand must be transparent on the website (QR code concept linked to packaging).- Press relations management (sending letters or press releases).
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Education
- Specialized MBA, Digital Communication and Media / MultimediaMBA Specialized Digital Marketing & Business2022MBA spécialisé, Communication numérique et média / multimédia
- Master 1 (M1), Study of Communication and MediaEFAP - School of New Communication Professions2021Master 1 (M1), Étude de la communication et des médias
Certifications
- Fundamentals of Digital MarketingGoogle2018
- Google Ads Search Advertising CertificationGoogle2022