Freelancer profile translated to English.
Back to original languageAbout Laurane
Hello,
I am a strategic planner, specializing in Branding and Design Thinking.
SKILLS:
- Reflection, creative brief and team support
- Consumer studies and trend monitoring
- Brand architecture
- Definition of personae and user journey
- Research of communication, architecture, branding, etc. concepts
- Writing brand platform
- Writing strategic / creative recommendation
- Writing brand texts and manifesto
- Help with the creation of products or services
- Workshop facilitation
- Creation of trend books
- Realization of full powerpoint layouts of recommendations, search for images to best illustrate the words and ideas
- Assistance in the creation of training documents
DESIGN THINKING:
- Creation and facilitation of workshops
- Mastery of Design Sprint and Design Thinking methodologies
SECTORS:
- B2B (Compexposium / Colas / Terrena / L'Oréal Finance / La Poste Immobilier)
- Education & youth (Hello Charly)
- Hospitality (Accor Group / Ibis / Mercure / Gecina / Kalia)
- Welcoming/Mobility (Aéroport de Paris / Altarea Cogedim / Transdev)
- Media (Arte / C(RUE) Collectif)
- Public health actor (Santé Public France / Agence de la Biomédecine)
- Beauty/care (Thalassa - AccorHotels / Tahiti / Louboutin Cosmétique)
- Food&beverage (Fleury Michon / Grimbergen / Tourtel / Kronenbourg)
- Mass distribution (E. Leclerc / Auchan / Carrefour / Super U)
- Specialists (Boulanger / La Table des producteurs / Lapeyre / FDJ)
- French institutions (CDC Habitat / Marine Nationale)
- Luxury (Moët & Chandon / Christian Louboutin / Other AOs still confidential)
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FreelanceStrategic PlannerDIGITAL AND ITOctober 2019 - October 2019UX DESIGN - FIELD ANALYSIS AND CREATION OF USER JOURNEYAgency: WAT- Clients: Marine Nationale - Strategic Planning and Design Thinking
- FreelanceStrategic PlannerDIGITAL AND ITOctober 2018 - Today (7 years and 8 months)Paris, FranceMONITORING AND PROSPECTIVE: monitoring and trend book, brand news, behavior studies, etc.BRAND DIAGNOSIS: qualitative studies, semiological analyses, competitive and aspirational benchmarksCONCEPT DEVELOPMENT: reflection, creative brief and team support,research for insights / architecture, branding, communication and packagingBRAND PILLARS: positioning, brand platform, language charter,naming and brand manifestoUSER EXPERIENCE: personae and journey, UI/UX Design, architectural concept,help with the creation of products or servicesACTIVATIONS: storytelling, communication & brand content conceptPRESENTATIONS: writing strategic and creative recommendations, realizationof full powerpoint layout of recommendations, search for images to best illustrate the words and ideasMETHODOLOGIES: design thinking, design sprint, creation and animation ofworkshop
- FreelanceStrategic PlannerDIGITAL AND ITOctober 2019 - October 2019Paris, FranceEMPLOYER BRAND - CREATION OF JOB VIDEOS CONCEPTAgency: All Contents - Client: CDC Habitat (Caisse des dépôts) - Strategic Planning and Copywriting
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Education
- Master Creative Design BrandingISCOM2018Major de promotion - Projet d'entrepreneuriat Détails des cours et des ateliers : - Design Thinking - Design Sprint - Design Branding - UX Design - Planning Stratégique - Packaging - Brand Culture - Intelligence consommateur - Neuroscience - Ateliers d'écriture - Veille créative et techniques de la créativité - Marketing sensoriel
- Architect in Digital Technology.École 42