Freelancer profile translated to English.
Back to original languageAbout Laurane
The common thread in my career is understanding digital markets, closely observing user behavior, and the ability to translate technical or complex challenges into clear, actionable strategies.
My work is based on a simple approach: listen, analyze, structure, and provide meaning.
I primarily focus on product marketing, competitive analysis, strategic positioning, and go-to-market strategies.
These topics are addressed with particular attention to the coherence between the offering, the real needs of users, and market dynamics.
My Way of Working
- Rigorous analysis, built on facts and concrete signals
- A neutral, objective perspective, capable of clarifying issues
- An intimate understanding of IT, supply chain, industry, and mobility environments
- A strong sensitivity to the field, user behavior, and operational reality
- A collaborative, human approach, without unnecessary jargon
- A constant search for balance between strategic vision and operational realism
Areas of Expertise
- Market research & competitive analysis
- Offering positioning and value definition
- Structuring and optimizing commercial offers
- Building go-to-market strategies
- Analyzing growth opportunities, both in France and internationally
What Sets Me Apart
A career built at the intersection of product, marketing, data, and operations.
The years spent in IT, transport, supply chain, and industry have shaped a pragmatic way of working, grounded in the reality of organizations.
This diversity allows me to approach projects with a global vision: market, customers, offering, processes, tools, and internal dynamics.
My objective is always the same: to bring clarity, structure what needs to be structured, and help organizations move forward with solid foundations.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Lyon (up to 50km)
Experience
- AvibzOutsourced Product Manager - Strategic MarketingCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Meximieux, FranceI support companies in IT, transport, supply chain, and mobility in developing their product and operational marketing: Market analysis, competitor benchmarking, offer definition, market launch, communication, and management. With Avibz, I offer outsourced, agile, and concrete expertise.I collaborate with complementary profiles in strategic marketing and change management, allowing us to cover the entire process – from vision to execution – and offer a 360° approach, strategic, operational, and human.My international positioning is a differentiating asset for supporting multicultural and cross-border projects.My strengths lie in my ability to undertake, develop a vision, innovate, support others, and work in a team. I anticipate and overcome obstacles with responsiveness, while ensuring planning and organization of activities and rallying energies around common goals. This blend of creativity, team spirit, and rigor allows me to design tailor-made solutions and accelerate my clients' growth.
- PrestilogeConcierge Product ManagerMay 2022 - Today (4 years and 1 month)Bourg, FranceDefinition of the concierge offering as part of its creation.Brand image creation and optimization.Website creation and SEO optimizationSocial media managementCreation of sales support tools
- OmelcomInternational Product ManagerJanuary 2023 - December 2024 (1 year and 11 months)Ambérieu-en-Bugey, FranceSupporting a major player in the telecommunications sector in needs analysis, development, and promotion of innovative fiber optic connection solutions adapted to the specificities of international markets (UK, Germany, Africa, Europe, US):- Organization and participation in major international industry trade shows- Definition of the product innovation roadmap- Writing technical specifications- Implementation of launch campaigns- Writing and creating sales support tools (brochures, presentations, flyers, videos...)- Highlighting product innovations through innovation awards- Definition of communication plans in different markets- Management of international teams in the implementation of communication plans
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Education
- Master in Project Management, Development, and International BusinessEcema2019
- Higher European Diploma in TourismTAMK university of applied sciences of Tampere, Fi2014
Certifications
- Becoming a Product Owneragile2022
- Agile Awareness & Collective Efficiency & ScrumAgilbee2022