Laura Nariño

Selection and adaptation of children's literature, aligning content with the key themes of each unit in school books, ensuring pedagogical relevance and educational impact. Management of strategic relationships with authors and publishers in Latin America and Spain, facilitating key collaborations. Supervision and validation of literary proposals, ensuring strict compliance with editorial guidelines, including Lexile measure criteria, to guarantee the quality and adequacy of the content to established standards.

Coordination and integral project management, facilitating communication and strategic alignment between clients and writing teams, ensuring the delivery of high-quality content within established deadlines. Participation in the development of innovative digital strategies, designing thematic proposals and structuring editorial calendars that boosted brand engagement and visibility in digital environments. Editing and validation of content based on advanced SEO optimization strategies, improving the visibility and organic positioning of leading clients such as Procolombia, Alquería, Tigo Business, Ericsson, and Unicef Colombia.

Writing specialized content for key segments of Procolombia's digital campaign, achieving a significant increase in awareness and engagement, and boosting the campaign globally. Development of content proposals aimed at an international audience, focused on promoting tourism and investment in the country to enhance Colombia's recognition abroad. Collaboration with the SEO team in content implementation and optimization, achieving a significant increase in web traffic and improving Procolombia's organic search engine positioning. Development and implementation of creative proposals in collaboration with planning, graphic design, and creative teams, exploring and integrating new formats to maximize Procolombia's impact in the international market.