Description

I'm a Fractional CMO and Marketing Director with over 10 years' experience helping ambitious businesses accelerate growth through commercial strategy, go-to-market execution and demand generation.

My background spans B2B SaaS, AI, FMCG and consumer brands. I've worked with global organisations including Burberry, P&G, Kering and YOOX NET-A-PORTER, as well as challenger brands and startups looking to scale. As the founder of Let's Talk Marketing, I've acted as an embedded marketing leader for multiple businesses, building growth strategies, launching products, leading cross-functional teams and delivering measurable commercial results.

I specialise in:

• Fractional CMO & Marketing Director support

• Go-to-Market (GTM) Strategy

• Growth Marketing & Demand Generation

• Account-Based Marketing (ABM)

• Commercial Strategy & Strategic Partnerships

• Product Launches & Brand Positioning

• Customer Acquisition & Lead Generation

• Event Marketing & Experiential Activations

Whether you need strategic marketing leadership, a GTM plan for a new product, support scaling your marketing function, or a trusted partner to bridge the gap between sales and marketing, I bring a commercial, hands-on approach focused on delivering sustainable growth.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Peterborough (up to 50km)

Lets Talk Marketing UK
Founder
January 2022 - Today (4 years and 6 months)
Peterborough, UK
Established and grew a strategic marketing consultancy providing fractional CMO support to high-growth businesses. Responsible for commercial strategy, brand development, digital marketing and business growth, delivering 1,000+ sales leads, managing £100k+ annual marketing investment, and launching national campaigns, experiential activations and retail initiatives for challenger brands.
The Food Heroes
Interim Head of Marketing
January 2026 - June 2026 (5 months)
United Kingdom
Provided executive-level marketing leadership across multiple FMCG brands, developing growth strategies from concept through to execution. Directed product launches, retail activation, digital marketing and commercial partnerships, contributing to multi-million-pound sales pipelines, strengthening customer acquisition and building scalable marketing functions to support long-term growth.
Kingsley Beverages
Lead Generation & Marketing Support
June 2023 - November 2025 (2 years and 5 months)
Led the UK commercial and marketing function for an international beverage manufacturer, responsible for brand strategy, retail growth, customer acquisition and go-to-market execution across multiple FMCG brands. Developed partnerships with major retailers and distributors, managed national marketing campaigns, trade exhibitions and experiential activations, and worked cross-functionally with operations, sales and manufacturing to support UK market expansion.

Key achievements:

Led UK marketing strategy across a portfolio of soft drinks, sports drinks and energy brands.
Secured and developed relationships with national retailers including Tesco, Asda, Co-op, Waitrose, Iceland and Amazon.
Delivered 45+ trade and consumer events, generating over 3.25 million campaign impressions.
Supported national product launches and retailer-specific campaigns across grocery, convenience and online channels.
Collaborated with manufacturing, technical and commercial teams to bring new products from concept through to retail launch.