Freelancer profile translated to English.
Back to original languageAbout Laura
Are you looking to **boost your online visibility**, **optimize your marketing campaigns**, or **build an effective digital strategy**?
As a freelance Digital Marketing Consultant, I will guide you in thedesign and implementation of tailor-made strategiesto meet your business objectives:
✔Marketing / Communication Strategy
Definition of the ideal client, market research, definition of the marketing and communication strategy, creation of brand image and graphic charter in collaboration with a graphic designer
✔Social Media
Audit, strategy definition, content creation, community management, performance monitoring
✔Natural Referencing (SEO)
Performance audit, writing, on-page optimization (tags, images, speed, ...)
✔Emailing
Strategic thinking on newsletter setup, writing, configuration, sending, performance analysis
I now have over 8 years of experience in managing digital campaigns, SEO, SEA, social media, and content marketing.
Whether you are a freelancer, a VSE/SME, or a large company, I adapt each project to your market, your clients, and your challenges.
A keen sportswoman, competing regularly, I have a taste for performance and effort to achieve a common goal đź’Ş.
Attentive and empathetic, I easily adapt to my surroundings and will collaborate effectively with your teams to deliver the best possible results ✨.
French
Native or bilingual
Can work on-site
Lyon (up to 15km), Paris (up to 15km), Marseille (up to 15km), Aix-en-Provence (up to 15km)
Experience
- Groupe SEB SASCommunication ManagerE-COMMERCEFebruary 2022 - October 2023 (1 year and 7 months)Lyon, FranceDefinition and deployment of SEB Group's digital strategy:
- Social media management: LinkedIn, Instagram, TikTok, YouTube
- Social Ads: fan acquisition campaigns on TikTok
- Content creation: needs definition, briefing, shooting supervision, post-production validation, publication
- SEO: audit and implementation of optimization actions
- Influencer marketing: selection of profiles for international influencer campaigns
- Groupe RossignolDigital Content CoordinatorSPORTSFebruary 2020 - September 2021 (1 year and 7 months)Grenoble, FranceGestion de la stratégie de contenu sur les canaux digitaux dans un environnement international et multi-marques.Développement de la stratégie de contenu sur les canaux digitaux, coordination avec les chef de projets marketing / communication, community management, campagnes social media, création de pages web via Magento ou en HTML & CSS avec optimisation SEO.
- l'occitane provenceSocial Media Project LeaderFASHION AND COSMETICSNovember 2018 - July 2019 (9 months)Genève, SwitzerlandManagement of Social Media & Influencer strategy in an international environmentDevelopment of social media strategy, management of content creation and community management agencies (briefing, shooting, writing, community animation), country support.• Content creation: 40 assets + 30 stories + 3 campaigns / month• Engagement rate: 3% (1 million followers)• Stories: 2M views / month
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Education
- MBA Web Marketing and E-CommerceInstitut Leonard de Vinci2018Formation sur tous les métiers digitaux et compétences digitales : Social Media, SEO, SEA, UX/UI, Social Ads, HTML & CSS, Gestion de Projet
- Master in ManagementKedge Business School2017Formation en Marketing, Communication et Management