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Laura MorinLM

Laura Morin

🥇SEO / GEO Consultant

€450/day
La Roche-sur-Yon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Local SEO consultant based in Vendée, I help artisans and SMEs in the region improve their visibility on Google and attract customers without spending on advertising.

Available for the entire of France but I operate directly in La Roche-sur-Yon, Les Sables-d'Olonne, Saint-Gilles-Croix-de-Vie and throughout Vendée in person or remotely according to your needs.

What I do concretely:

My Local SEO Services

  • 360° SEO Audit: complete diagnosis of your site (technical, content, local competition) with a clear report and a prioritized action plan
  • Local natural referencing: optimization of your site to appear at the top of Google results in your catchment areas in VendĂ©e (85) and Pays de la Loire
  • Google Business Profile Optimization: your listing visible and well-positioned in the local pack (Maps, local searches)
  • Monthly strategic support: monitoring your positions, continuous adjustments, readable monthly reporting
  • SEO content creation: service pages, blog posts, locality pages — written for Google and for your customers

Why work with me rather than a large agency?

  • You have a single point of contact, based in VendĂ©e, who knows the local economic fabric. No sales, no subcontracting: I personally handle each mission.
  • My clients are local artisans, SMEs, and shopkeepers who want to be found on Google by their customers in VendĂ©e without relying on an advertising budget.

Don't know why your site doesn't appear on Google? Let's start with an SEO audit: I'll explain exactly what's blocking your visibility and what needs to be done first.
  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Strat Engine
    SEO Consultant — Natural Referencing & Content Strategy
    DIGITAL AND IT
    January 2024 - Today (2 years and 7 months)
    As a freelance SEO consultant at Strat Engine, I handle the complete natural referencing of websites for local SMEs and artisans looking to improve their visibility on Google.

    — Technical and semantic SEO audit of the website (analysis of errors, speed, tags, internal linking)
    — Research and analysis of local keywords with high potential (geolocated queries, long tail)
    — On-page optimization: titles, meta-descriptions, Hn structure, alt tags, structured data
    — SEO content strategy: writing service pages, blog posts, and locality pages optimized for local SEO
    — Google Business Profile optimization: creation, optimization, and management of Google Maps listings for the local pack
    — Monthly position monitoring with Google Search Console and SEMrush, clear and readable reporting for clients

    Concrete results: improved positioning on key local queries, increased qualified organic traffic, and more contact requests from Google.
    SEMrush Google Search Console Google My Business Listing SEO Audit Local SEO
  • Prism Surf Board
    SEO Audit & SEO Training — Local SME Sports Sector (Vendée)
    SPORTS
    February 2018 - May 2018 (3 months)
    SEO consulting mission for a local Vendée SME in the sports sector: conducted a complete SEO audit (technical, content, local competition) and created a guide to best practices for natural referencing (SEO) and paid referencing (SEA) for the teams.

    This mission illustrates my dual expertise: performing a precise SEO diagnosis AND training non-technical teams to understand and maintain their visibility on Google. Exactly what I offer today to artisans and small businesses who want to take control of their local referencing in Vendée.
    Facebook Marketing SEO Audit SEA SEO Local SEO
  • Pays de Saint Jean de Monts
    Local SEO & Acquisition Manager — Vendée Tourist Destination (9 years)
    TRAVEL AND TOURISM
    August 2016 - Today (10 years)
    Saint-Jean-de-Monts, France
    For over 9 years, I managed the SEO strategy and organic traffic acquisition for the official website of the Saint-Jean-de-Monts tourist resort (Vendée 85). This long-term mission is at the heart of my expertise in local referencing and Google visibility in a competitive geographical market.

    — Complete SEO audit and continuous monitoring of the site's natural referencing (technical, content, internal linking)
    — Local keyword strategy and content creation optimized for local SEO in Vendée
    — Optimization of Google visibility for geolocated queries (Vendée tourism, Saint-Jean-de-Monts beaches...)
    — Performance analysis via Google Search Console and Google Analytics: position tracking, organic traffic, conversion rates
    — Management of Google Ads campaigns (Search, Display, RLSA) and Facebook Ads in addition to SEO
    — Implementation of remarketing and retargeting strategies to maximize conversions

    This hands-on experience in Vendée has given me solid expertise in local referencing to attract customers in a specific catchment area — a skill directly transferable to the artisans and local SMEs I support today.
    Facebook Ads Google Ads SEO Audit Traffic Acquisition Google Analytics

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Education

  • Google Analytics Certification
    Google
    2015
  • Google Ads Certification
    Google
    2015

Skill set

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