Freelancer profile translated to English.

Description

An inconsistent visual image is noticeable. And it costs: in credibility, in time, in missed opportunities.

I create and structure the visual identity of growing tech companies, from art direction to systems that allow all teams to produce coherently and autonomously. 🌸

🌷 Art Direction: I set the visual choices that give a strong and recognizable identity

🌷 Brand Systems: I build the tools that allow your teams to produce without depending on the designer

🌷 Scalable Production: I manage workload peaks (launches, events) without degrading quality

🌷 AI Image Generation: I integrate generative tools into the visual production workflow

🌷 Documentation: I transmit visual rules so they live on over time

✨ 3 years at Scaleway: complete rebranding, Figma libraries, documented guidelines on Zeroheight

✨ ai-PULSE (2000 people, 2 editions): production system for ~210 reproducible assets

✨ Tech scale-up experience and freelance missions with full autonomy

✨ Tools: Figma (advanced), Adobe Suite, Framer, Zeroheight

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Laura Mongin EI
Art Director & Graphic Designer
TECH
July 2025 - Today (1 year and 1 month)
Lille, France
Launch and structuring of an independent brand design and art direction business, for tech and cultural clients.

✨ Brand design project for Exotec (industrial robotics, international scale-up)
✨ Partial visual identity redesign for an international client: logo, palette, web visuals, and art direction advice - about ten deliverables produced in 3 days
✨ Brand identity creation for an associative esports platform: complete identity, style guide, event materials
✨ Implementation of end-to-end client processes: brief, follow-up, delivery

🌷 Result: 2 clients supported with full autonomy, from brief definition to final delivery

Key skills: Brand Identity - Art Direction - Figma - Framer - Client Management
Visual communication Graphic design Art direction Logo creation Figma
Scaleway
Visual Designer
TECH
September 2021 - December 2024 (3 years and 3 months)
Lille, France
As part of the brand team of a tech cloud scale-up (subsidiary of the Iliad group), I co-piloted the visual deployment of the rebranding and built the systems enabling all teams to produce consistently and autonomously.
✨ Rebranding deployment: 55 social media visuals produced in 3 months, 55 cloud icons created over the entire period
✨ ai-PULSE (annual AI event, 2000 people): co-construction of a production system for ~210 assets per edition, reproducible year after year
✨ Tooling for non-designer teams: ~15 Figma and draw.io templates deployed, training for 5 to 10 people (product, marketing, communication)
✨ Documentation of visual guidelines on Zeroheight to ensure cross-team consistency over time
🌷 Result: a brand deployed at scale, autonomous teams, scalable event production without additional resources
Key skills: Brand System - Figma - Zeroheight - Scalable Production
Figma Social media Icon creation Visual communication Adobe InDesign
MAGIRIS
Web Designer
DIGITAL AND IT
August 2020 - April 2021 (8 months)
Versailles, France
Participation in the design of visual identities and web mockups within an agency, in direct collaboration with the art director.
✨ Design of mockups and visual identities in collaboration with the AD
✨ Integration of content under Joomla, ensuring visual consistency
Key skills: Visual Identity - Web Mockups - Joomla - Adobe Suite
Graphic design Web integration

Check out Laura's experience

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Master in Art Direction (RNCP Digital Communication Manager)
IIM - Institute of Internet and Multimedia
2022
Le master en Direction Artistique forme à la conception d’identités visuelles fortes et à la supervision de projets créatifs, de la stratégie à la production. Il développe une expertise en design graphique, storytelling visuel, gestion d’équipe et direction de création, en lien avec les enjeux contemporains du branding et des médias.
Creation and Design
Dorset College
2019
Semestre à l'étranger

Check out Laura's education

Laura Mongin

Brand Designer | Art Director | Visual Identity

About Laura

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