Freelancer profile translated to English.
Back to original languageAbout Laura
Your business generates neither enough pipeline nor revenue? ↓
As an SEO Consultant, I support B2B companies that want to build sustainable organic growth on Google, AI engines, and channels that influence purchasing decisions.
SEO/GEO RESULTS
- +€1.5M in revenue in 6 months
- +52% qualified leads
- +1,253% SEO ROI
SEO/GEO ISSUES RESOLVED
- Lack of visibility on Google and AI
- Traffic with no impact on your revenue
- Dependence on Ads
SEO DIAGNOSIS & BUSINESS POTENTIAL
Mapping your missed opportunities. I identify the brakes on your growth and pinpoint your missed lead/revenue opportunities:
- Technical: deep analysis (crawl, indexing, internal linking) to remove obstacles preventing Google and AI from accessing your strategic pages
- User journeys and CRO: identification of technical and psychological friction points that hinder action
- Semantic: identification of thematic clusters to cover the entire customer journey, from the information phase to the purchase intent
DEPLOYMENT & PERFORMANCE | SEO STRATEGY
Implementation of a performance-oriented short/medium/long-term **roadmap**:
- Demand capture: creation and optimization of pages that intercept your customers at the moment they are ready to buy (categories, services, landing pages)
- Purchase journey and conversion: building transactional intent clusters and optimizing conversion rates to turn audience into net revenue
SEO REFERENCES
- Decathlon
- Prisma Media
- Vivendi
- Planet Fitness
- Growing SMEs
WHAT YOU GET
✅ More revenue
✅ Better profitability
✅ Less dependence on ADS
→ Let's optimize your SEO/GEO to generate revenue 🤝🏻
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km), Paris (up to 50km), Metz (up to 50km), Mulhouse (up to 50km), Lyon (up to 50km)
Experience
- BØLDENSEO Consultant | GEO Consultant | WebmarketingJanuary 2025 - Today (1 year and 7 months)
RESULT OBTAINED
✅️ +21 clients supported in long-term assignments✅️ Personalized follow-up✅️ Results-oriented digital transformationSTRATEGIC SUPPORT
- Complete digital transformation for entrepreneurs and SME leaders
- Strategic support in natural referencing, Google & AI visibility optimization (GEO), and ROI-oriented e-commerce growth (Shopify, Prestashop, Wordpress)
- Long-term assignments with personalized follow-up and quantified objectives
AUDIT & OPTIMIZATION EXPERTISE
- 360° Audits (SEO, GEO, digital reputation and authority, user journeys, UX, CRO)
- Multimodal content optimization (articles, videos, podcasts)
- Coordination of creative teams (writers, designers, videographers)
- Brand image enhancement and press relations to strengthen digital authority
PERFORMANCE & ROI MANAGEMENT
- Advanced analysis and reporting with a focus on ROI and direct business impact
- Identification of priority growth levers (Pareto principle 20/80)
- Long-term monitoring with a clear roadmap and measurable performance indicators
- GREEN DISTRIBUTIONMarketing Manager, SEO & CommunicationHEALTH AND WELLNESSMarch 2023 - June 2024 (1 year and 3 months)
RESULT OBTAINED
✅️ +5% revenue = + €1.5M generated in 6 months✅️ +45 positions on Google in 3 months → 1st placeDIGITAL PERFORMANCE & CONVERSION
- ON and OFF-PAGE SEO strategies and advanced technical optimizations
- Creation of wireframes and mobile-first architecture, user journey optimization
- CRO Strategies: conversion funnels, trust elements, cross/up-selling
- Development of a showcase website dedicated to recruiting B2B partners
CONTENT CREATION & COMMUNICATION
- Complete management of media relations (interviews, employer branding)
- Production of cross-channel marketing content and newsletters
- Coordination of external providers (communication agencies, press groups)
- ROI reporting and identification of priority growth levers
B2B/B2C BUSINESS DEVELOPMENT
- Management and development of a national network of +150 physical and +80 online partners
- Retail deployment strategy and point-of-sale experience optimization
- Implementation of multi-channel loyalty strategies
- Management of annual commercial operations and merchandising
STRATEGY & MARKET POSITIONING
- Market research and competitive analyses in a highly regulated sector
- Definition of product positioning and adaptation to DGCCRF constraints
- Development of brand storytelling and influence strategy
- Design of product launch strategies and promotional campaigns
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Education
- CERTIFICATE PROJECT MANAGER/SEO CONSULTANTTHE BRIDGE2021
- MBA COMMERCE & ENTREPRENEURSHIPMBway2016
Certifications
- SEO Consultant | SEO Project Manager (natural referencing)The Bridge Business School | Qualiopi Certified2021