Freelancer profile translated to English.
Back to original languageAbout Laura
Growth Marketer specialized in acquisition and automation, with over 5 years of experience in B2B lead generation, content marketing, multi-channel campaigns, and marketing automation. Expertise in automation and deployment of SaaS and AI tools to boost growth.
English
Fluent
French
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- SMILE AND PAYGrowth Manager lead generation - marketing automation and AI managerTECHNovember 2022 - Today (3 years and 7 months)Neuilly-sur-Seine, France
- Design and deploy automation workflows → 100+ automated workflows
- Integrate CRMs and create acquisition sites → +100 leads M1 and 900+ leads at M+6
- Launch multi-channel campaigns → emailing, Ads, social media messaging, mail
- Implement AI solutions → AI agents: prospecting, support
- Structure projects and track KPIs via personalized dashboards
- Monitoring and exploration of tools
- Growth On TrackGrowth MaketerCONSULTING AND AUDITSJune 2022 - Today (4 years)Paris, FranceOur multidisciplinary collective helps you find the ingredients for healthy, multi-channel, and data-centered growth.⭐ Growth strategy and consulting ⭐We test and validate your product/market/message fit- Implementation of holistic Growth strategy: Growth Loops, Conversion Rate, Optimization (CRO)- Our approach: data driven⭐ Outbound & Lead Generation ⭐To define your lead generation strategy, we test and find the channel/message/audience combo 📈- Definition and implementation of lead generation campaigns via Facebook Ads, Linkedin Ads, Google Ads, Tik Tok Ads, Linkedin (Walaaxy, Prospectin, la Growth Machine), Emailing (Lemlist)⭐ We Scale your Ads ⭐- Audit of your advertising accounts: Tests conducted, Creatives, Metrics, Tracking implemented- Experimentation of several advertising strategies to find the most profitable ones- ROAS optimization⭐ A complete tracking plan ⭐- Creation and installation of an event-based tracking plan: GTM/Segment to collect, GA4/Amplitude to analyze⭐ Hyper-personalized marketing campaigns (e-commerce & Saas) ⭐- Brainstorming on which campaigns to run based on your needs- Implementation of relevant tools (Customer.io, Klaviyo⭐ Training & Coaching ⭐- Skills development on no-code tools (webflow, weweb, bubble)- Internal training⭐ Marketing Automation ⭐- Optimize your CRM- Automate your workflows with Zapier & MakeIn addition to having solid experience in their respective fields, all team members share the desire to deepen their impact on the world, whether by creating products that solve real problems, or by finding new ways to help businesses thrive.
- SAS CABINET LANGE
On Malt
Lemlist account configuration for agencyMarch 2022 - March 2022Paris, FranceI helped Pierre unlock a configuration error on the Lemlist Agency account and set up the correct configuration so that he can manage his clients' accounts.
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Education
- Master in International Operational MarketingUniversité Paris X - Nanterre La Défense2016- Piliers des sciences de gestion et de cours de sensibilisation au marketing digital, au marketing de l'innovation et au stratégies de développement à l'international. - Les fondamentaux du marketing et de la vente à l'international et quatre cours traitent du management international. Ainsi que des cours se focalisant sur la gestion de projet, la mesure de la performance et le reporting.
- Bachelor: Digital Acquisition Manager - Growth HackingRocket School2022Définir une stratégie d’acquisition numérique Définir le besoin de la clientèle Utiliser les techniques de diagnostic Définir une stratégie d’acquisition Analyser la rentabilité d’une stratégie Mettre en œuvre une stratégie d’acquisition numérique Qualifier sa clientèle en la segmentant Mettre en place une stratégie de prospection Piloter une stratégie multicanale Semi-automatiser la relation client Piloter des projets Mettre en place des méthodes agiles Cadrer un projet d’acquisition numérique Rédiger un cahier des charges Animer des réunions d’équipe Assurer le suivi du déroulé du projet Gérer les spécificités d’un projet numérique Les bases du management d’équipe Et tout au long de la formation : Networking & events Challenges & projets startups Certifications Google, Hubspot, Facebook… Veille & analyse des tendances Méthodologie & suivi rapport de mission Business English & EF SET certificate Coaching & développement personnel Cours de spécialisation – Growth hacking Maîtriser la méthode AARRR Réaliser une veille métiers et technologique Mesurer les performances Optimiser le ROI des campagnes Collecter et présenter les données d’activité Growth hacking avancé