Laura M.

Global support to modernize and energize the image of Brasserie Chacha, an establishment combining tradition and conviviality. The goal was to create a visual, gourmet universe to unite a local community and attract an active clientele.

Visual Identity & Branding: Redesign of the various menus and special Valentine's Day menus.

Culinary Photography: Professional photo shoots (dishes, cocktails, ambiance) highlighting the establishment's expertise and the freshness of the products.

Social Media Strategy & Content: Design, art direction, and planning of Instagram content (Feed and Reels) to tell the story of the place and boost reservations.

Creative and visual support for **Concept Café**.

Development of its brand image and digital presence.

Definition and development of the coffee shop's art direction to create a coherent and identifiable universe.

Creation and adaptation of visual identity across print and digital media. Production of content for social networks (Instagram, TikTok) to increase brand visibility and engagement.

Taking photos and producing videos showcasing the products, the ambiance of the place, and new offerings.

Design and editing of short content (Reels, stories, promotional videos) adapted to social media trends. Creation of visuals and communication materials (menus, posters, flyers, promotional campaigns).

Art direction and organization of photo shoots: mood board creation, product staging, and creative follow-up.

Monitoring social media trends and proposing creative concepts to strengthen the brand image.

Collaboration with the team to ensure consistent visual communication across all touchpoints.

Result: Contribution to the influence ofConcept Caféthrough the creation of a strong visual identity and engaging content strategy, helping to strengthen its social media presence and enhance the customer experience.

Creative support for the Parisian costume jewelry brand Les Cleias. The main challenge was to capture the poetic, fresh, and trendy essence of the brand to enhance its collections and make it an essential visual destination online.

Visual Universe & Moodboarding: Definition of a sunny, soft, and refined aesthetic, showcasing the delicacy of the chains, pearls, and jewelry details in an inspiring Parisian daily life.

Styling & Creative Packshots: Design and execution of photo shoots (worn and still life). Meticulous work on lighting, textures, and color harmonies to bring out the sparkle of the pieces and trigger immediate desire.

Social Media: Creation of visual content (Instagram feed, stories, short formats) designed as a global mood board, mixing lifestyle, inspirations, and product details to engage the community and support collection launches.