Freelancer profile translated to English.

Description

With a dual background as an employee and entrepreneur, and expertise in communication, marketing, and digital innovation in the fashion and lifestyle sectors, I am a woman of challenges and results.

Passionate about emerging technologies, certified in AI & No-code, I master automation and generative AI to create impactful campaigns.

An entrepreneur and founder of two startups, I have acquired expertise in brand image deployment, art direction, and strategic communication. I have created innovative concepts and told captivating brand stories through brand content initiatives.

My experience includes community management to maximize visibility and engagement. Recognized for my ability to develop global strategies while ensuring rigorous execution, I lead multidisciplinary teams and design campaigns that strengthen brand identity and notoriety.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

INDEPENDANTE
AI & Automation Expert + Marketing & Communication Director
June 2024 - Today (2 years and 2 months)
Dual expertise to serve companies that want to transform without losing their DNA.
Product Owner: End-to-end management of AI products: from collecting and prioritizing business needs to defining the roadmap, including design, implementation, and continuous improvement. Close collaboration with technical teams (data, IT, AI) to industrialize high-performance assistants based on LLMs.
Operational AI Transformation: Design and deployment of autonomous agents, complex workflow automation, and custom intelligent databases. From audit to full team autonomy.
Measured client impact: 40% productivity gain on average · Positive ROI from the 2nd month · €30,000-€50,000 saved per year
Marketing & Communication Direction: Supporting brands with their global strategy: positioning, acquisition, brand content, 360° communication, and performance monitoring.
Sectors: Retail · E-commerce · Consulting · B2B / B2C Services · Industry
Achievements: Design and development of digital products with AI:
- Stayful: B2B SaaS WhatsApp hotel concierge + AI chatbot. 2 pilot hotels signed, launch May 2026. Objective: automate 80% of recurring customer requests and reduce response time by 60%. Full stack developed solo.
- SmartRegs: GPSR compliance automation for Amazon sellers. 36 qualified leads generated in 2 weeks via 200 fully automated cold outreach.
- Théra: AI coaching app. Designed, coded, deployed alone in 4 weeks. 5 functional modules integrated.
- Chatbots & Automation Workflows: Design and deployment of conversational chatbots and Make.com / API / no-code workflows to optimize team productivity and reduce repetitive tasks in companies. +40% productivity gained. Positive ROI from the 2nd month.
- 100% automated Instagram content pipeline. 70% reduction in production time.
Artificial Intelligence Airtable Claude Code Claude API Make
GET THE TREND
FOUNDER & CEO - GET THE TREND: THE FIRST SHARE SHOPPING PLATFORM
January 2020 - September 2024 (4 years and 8 months)
Paris, France
First French marketplace for social selling & live shopping. Creation from A to Z. 15K fashion, beauty, home brands
• ● Vision & strategic management: Definition of the global strategy from A to Z: product vision, roadmap, operational structuring, 2 fundraising rounds + BPI grant
• ● Creation of a proprietary digital ecosystem: Design and launch of a marketplace + B2B SaaS plugin, from technical architecture to go-to market
• ● Performance marketing & growth: Omnichannel strategy (SEO, SEA, CRM, paid social) generating +45% revenue in 6 months and +20% marketing ROI in 2 years
• ● Business development: Recruitment and management of 15,000 partner brands (fashion, beauty, home) in an innovative digital distribution model
• ● Leadership & management: Leading a team of 8 employees and coordinating 12 external service providers (tech, acquisition, design, communication)
• ● Visibility & credibility: Press coverage in general and specialized media: Forbes, Fashion United, Les Clés du Digital, Journal du Net, Grazia
Startup Communication Marketplace E-commerce Marketing
LEMON ZEST
FOUNDER AND CEO LEMON ZEST
December 2018 - December 2019 (1 year)
• ● Creation of experiential communication concepts and custom digital ecosystems
• ● Immersive B2B/B2C events with up to 2,200 participants: +20% web traffic in 6 months
• ● Community of 7,500 subscribers: +75% social engagement
• ● 38 strategic partnerships (brands, institutions, iconic venues)
Digital Communication Strategy Traffic Acquisition Social Media Communication Social Media Strategy SEO