Laura Mata Fernández-Giro

Writing institutional journalistic pieces. Creating content for social media. Managing corporate websites (updates on transparency, graphic editing, and daily news publication) and internal communication content. Press clipping. Advertising design for Aragón Plataforma Logística: aimed at sectorial media such as El Mercantil, Metros 2, or Transporte XXI. Design and layout of the Corporation Group's Annual Reports. Participation in the organization of events and trade fairs before media and other organizations.

Writing SEO-optimized articles on multiple topics; applying web positioning strategies (keywords, SEO-friendly structure...); creating content adapted to the needs of companies and their target audience; and autonomously managing deliveries within established deadlines and style/tone criteria.

Supporting the Marketing Department in lead generation, fostering progress in the conversion funnel. Creative writing of SEO content for the company blog to improve its positioning.