Freelancer profile translated to English.

Description

I help digital companies (media, apps, platforms) increase their revenue through acquisition, retention, and monetization.

Ex-Business Owner at M6+, RMC, BFM, I drive data-driven growth strategies with a simple objective: generate more revenue.

My approach is simple: identify the most impactful levers and generate measurable results quickly.

What I can help you with:

• Define a growth strategy (acquisition, retention, monetization)

• Optimize your funnel and improve your conversion

• Reduce your churn and increase your LTV

• Rethink your pricing and offers

• Track your KPIs (ARPU, churn, CAC, LTV)

My key expertise:

• Growth strategy & revenue optimization

• Subscription model & monetization

• Product & marketing alignment

• Data-driven decision making

My experience:

• Business Owner M6+MAX: managed an offer with +€10M in revenue

• Definition and execution of growth strategies (acquisition, retention, pricing)

• P&L management and performance optimization

I can intervene on a temporary basis (audit, sprint) or for long-term support (fractional Head of Growth).

Objective: generate more revenue quickly, with a pragmatic and results-oriented approach.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Portuguese
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km), Montpellier (up to 50km)

M6
Business Owner
March 2024 - Today (2 years and 3 months)
Paris, France
Managed the growth strategy of the offer (acquisition, retention, customer value) with P&L responsibility (>€10M).
Data-driven monitoring of key KPIs (revenue, churn, ARPU, LTV) and performance optimization. Results: -2 pts churn (2025 vs 2024) and +20% revenue at constant volume through pricing optimization. Cross-functional coordination (marketing, product, tech, legal) and development of distribution partnerships.
Retention & Churn Product Marketing Business Development
free lance
Business / Marketing Consultant
ARTS AND CRAFTS
August 2023 - Today (2 years and 10 months)
Paris, France
=> Marketing Strategy
=> Product Marketing Manager (needs definition, target audience, market knowledge, feature prioritization assistance, competitor analysis, positioning definition, business model and pricing strategy (price + strategy) assistance)
=> Growth Marketing
Customer Relations Marketing Data Analysis
Altice Media
Product Marketing Manager
PRESS AND MEDIA
November 2021 - January 2023 (1 year and 2 months)
Paris, France
Created an advertising space buying platform for VSEs/SMEs: > Needs analysis (feedback / user studies)
> Competitive market watch
> Participation in the scope and deployment of the product roadmap (product features, customer ROI, customer journeys, sales journeys)
> Project management: lead cross-functional teams and drive subject progress
> Go-to-market for new features and offers (training sales teams & external deployment)
> Sales & KPI monitoring: sales animation, reporting, analysis of advertising campaign performance
> Definition of marketing strategy and paid digital campaigns (SEA / Fb Ads & LinkedIn Ads (SEO/SEA/Social Ads) and SEO optimization
Web Project Management Product Marketing Business Owner B2B Marketing Strategy