Laura Mangas Ruiz

Since September, I have been practicing my craft, offering my services as a freelance digital marketer. I specialize in digital strategy, digital advertising, web creation, social media, branding, and content creation. Recently, I have been training in AI applied to marketing. I have clients from different sectors (styling, entertainment, food and restaurant...) as well as having worked in tourism and technology sectors. I adapt perfectly to the client's needs.

Led Paid Media & Sponsorship strategy for key product launches in Spanish-speaking markets. Directed and executed full-funnel campaigns, taking critical creative content decisions based on performance data to maximize ROI across digital channels (including TikTok, Google Ads, and Meta). Managed agency relationships and budgets, ensuring strategic alignment between media spend, creative output, and sales objectives. Proficient in data analytics for real-time campaign optimization.

Optimization of Paradores' social networks to increase the visibility of the company's Social Content with profiles on Facebook, Twitter, Instagram, LinkedIn, YouTube and Tiktok. Including strategy and execution. Writing, editing and publishing daily content on the different channels and the blog (original text, images, video or HTML). Customer Support: Responses to user-generated content in accordance with the moderation policies of each community and customer support.