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Laura ManettaLM

Laura Manetta

Marketing Consultant

€300/day
Lisieux, FR
0-2 years
Brand Storytelling
Positioning Strategy
Marketing Audit
Personalized Support
Web Marketing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Marketing strategy consultant, I specialize in creating strong, coherent, and memorable brands.

I support companies in structuring their identity, analyzing their market, and optimizing their visibility.

I analyze, structure, and illuminate your strategy to reveal your uniqueness and amplify your impact.

What drives me: understanding a brand in depth to tell its story, affirm its identity, and give it visibility.

I design tailor-made marketing strategies, combining analysis, creativity, and clarity.


My goal: to make what makes your brand unique shine.
Insurance
Arts and Crafts
Retail (Small Business)
Leisure, Recreation, and Entertainment
Agriculture and Forestry

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Lisieux (up to 50km), Caen (up to 30km), Rouen (up to 30km)

Experience

  • LUCE Marketing
    Founder & Marketing Consultant
    October 2025 - Today (8 months)
    Lisieux, France
    Founder of LUCE Marketing, I design and implement personalized marketing strategies for freelancers, VSEs, and SMEs.

    My goal: to help brands structure their identity, define a clear positioning, develop effective action plans, and support their long-term growth.

    I work with a human, flexible, and authentic approach, building clear, coherent marketing tools adapted to the real needs of each client.

    Passionate about the equestrian industry, I spent several years deeply understanding the brands and players in this demanding sector.

    Today, I am expanding my scope to all industries, with the same commitment: to help each company reveal its full potential.

    My areas of action:



    1. Marketing Audit & Diagnosis
    • Analysis of the existing situation (communication, positioning, content, competition).
    • Identification of strengths, weaknesses, and areas for improvement.
    • Clear strategic and operational recommendations.

    2. Marketing Strategy & Brand Positioning
    • Definition or clarification of positioning.
    • Creation of personas/target audiences.
    • Development of the value proposition.
    • Design of tailor-made marketing plans (objectives, levers, messages, timeline).

    3. Storytelling & Brand Identity
    • Creation or rewriting of the brand story.
    • Definition of key messages and editorial pillars.
    • Ensuring consistency in the brand's overall communication.

    4. Operational Support
    • Implementation of marketing recommendations.
    • Monitoring of actions, continuous adaptation, and optimization.
    • Establishment of performance indicators (KPIs) and tracking dashboards.

    5. Consulting & Personalized Support
    • Marketing consulting sessions tailored to each client's needs.
    • Ongoing support to guide strategic decisions.
    • Assistance for freelancers, VSEs, and SMEs in structuring their growth.


  • LR Sellerie
    Account Manager
    July 2025 - August 2025 (1 month)
    Customer reception and advice in store:
    personalized support for riders in choosing equipment, apparel, and care products suited to their needs.

    Customer Relationship Development:
    loyalty building, precise technical advice, attentive follow-up of requests.

    Sales and Payment Management:
    transaction processing, order tracking, and return management.

    Product Merchandising and Sales Promotion:
    organizing displays according to new arrivals and promotions, suggesting complementary products.

    Stock Monitoring:
    daily management of restocking and reporting of supply needs.
    Personalized Support Customer Experience
  • Haras de Firfol
    Horse Care Manager
    August 2024 - April 2025 (8 months)
    Handling, horse care, and grooming: managing 30 horses. Taking horses out to the pasture. Distributing rations and maintaining the stud farm.
Check out Laura's experience

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Education

  • Master 2 in Marketing Strategy and Business Development
    l'EM Normandie
    2022
    Programme Grande École. Matières enseignées : Management, Marketing, Commerce International & Négociation commerciale.
  • Erasmus Program - Sweden
    Linnaëus University
    2018
    Matières enseignées en anglais : Management du tourisme Scandinave, Système de Production Touristique & Suédois.

Certifications

Laura's certifications are only visible to Malt Community members

Skill set

Branding
Marketing and Communications Planning
Digital Marketing
Growth Strategy
Shopify
Search Engine Optimization (SEO)
Definition and Monitoring of Indicators (KPI)
ROI

Categories