Freelancer profile translated to English.

Description

Senior Digital Strategist & Freelancer | I help companies design and optimize digital products with a user-centric approach.

Focus on data-driven analysis, brand strategy, customer journey optimization, and strategic quality assurance of A/B tests.

8+ years of enterprise experience at konversionsKRAFT + Brand strategy fundamentals at TBWA (Strategic Planning).

Cross-industry expertise for DAX corporations and major e-commerce players from Travel, Fashion & Beauty, Telecommunications, and other sectors.

Core competencies: Customer Journey Analysis, A/B Testing Quality Assurance, Brand Experience Optimization, Digital Strategy Development

Available for freelance projects | Remote & Stuttgart

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Stuttgart (up to 50km)

Public Relations Partner
Head of Digital Strategy
EDUCATION AND E-LEARNING
September 2013 - September 2015 (2 years)
Kronberg im Taunus, Germany
360° Digital strategy for international youth competition

- Complete digitalization: Implemented Mailchimp newsletters and online registration
- Developed performance marketing and data-driven strategies
- Built strategic partnerships for extended reach and visibility
konversionsKRAFT AG
Quality Manager
DIGITAL AND IT
November 2017 - February 2025 (7 years and 3 months)
Bad Homburg vor der Höhe, Germany
Strategic quality assurance for enterprise A/B tests and optimizations in fashion, lifestyle, telecommunications, and travel.

- Systematic conversion optimization for enterprise clients through strategic QA processes and continuous testing
- Cross-functional collaboration with consultants, development teams, and data analysts
- Complex customer journey analyses across all devices, viewports, and browsers
- Strategic test validation and tracking data quality for reliable business decisions
elemental company
Founder & Managing Director
E-COMMERCE
June 2009 - September 2013 (4 years and 3 months)
Berlin, Germany
Founded and managed an e-commerce and sales agency for exclusive and ethically produced products.

- E-commerce setup: Complete online shop conception and implementation with a strategic digital focus
- Digitalization strategy: Built a B2B/B2C sales network in the DACH region (trade fairs, agencies, retail, online)
- PR network: Strategically tapped into the fashion, lifestyle, and food sectors