Freelancer profile translated to English.

Description

Hello, I'm Laura,

Specializing for nearly 8 years in branding, graphic design, and communication, I create impactful and coherent visual identities, always putting aesthetics at the service of the message.

My approach combines strategy and creativity to design visual materials that leave a lasting impression. Need striking design aligned with your vision? Let's work together!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris 12e Arrondissement (up to 20km)

KIPLI mobilier design & éco-responsable (CDI)
CREATIVE DIRECTOR
January 2020 - Today (6 years and 5 months)
Paris, France
• Definition & deployment of visual identity & branding, supporting international expansion (+5 countries).
• Art direction & production of multichannel materials (print, digital, retail), generating +33% web traffic.
• E-commerce site UX/UI optimization (ergonomics, A/B testing), boosting conversion rate by +15%.
• Product development, storytelling & competitive analysis, ensuring successful launches.
• Store openings & customer experience, project management, merchandising & scenography.
• Social media strategy & content production (shoots, UGC, influence), increasing retail sales by +20%.
• Omnichannel project management: co-brandings, influence, CRM & loyalty.
• 360° marketing & growth marketing strategy, supporting KIPLI's growth (from startup to +30 employees).
• Writing impactful content: press releases, brand storytelling & editorial campaigns, strengthening brand image & engagement.
• CODIR member: strategic vision, major project management & corporate culture.
Freelance
Freelance Art Director
E-COMMERCE
January 2017 - Today (9 years and 5 months)
Paris, France
Collaboration with brands such as Monoprix, Essie, Elior, Carven, Pentel, Leonor Greyl, Camper, SNCF.
Conception of visual identities, print & digital materials, branding, illustration, photography.
Production of visual content for social networks & advertising campaigns.
109 l'agence
Art Director Intern
DIGITAL AND IT
May 2018 - August 2018 (3 months)
Paris, France
Graphic design, branding, illustration, photography, video editing & visual communication, trend and new technology monitoring.

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Art Director
Epsaa
2019
Master en Direction Artistique. Diplôme certifié par l’État (Ministère du Travail, de l’Emploi et de l’Insertion Professionnelle), cette certification de « Directeur Artistique en communication visuelle et multimédia » comprend un référentiel de compétences établi et adopté depuis 2007 par l'Etat français pour répondre aux exigences de cette profession.
Baccalaureate in Economics and Social Sciences
Lycée Eugène Delacroix
2012
Mention Très Bien