Freelancer profile translated to English.

Description

Hello, I'm Laura.

Specializing for nearly 8 years in branding, graphic design, and communication, I create impactful and coherent visual identities, always putting aesthetics at the service of the message.

My approach combines strategy and creativity to design visual materials that leave a lasting impression. Need striking design aligned with your vision? Let's work together!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris 12e Arrondissement (up to 20km)

Yespark
Artistic Director - Brand Marketing
ENVIRONMENTAL
September 2025 - Today (11 months)
Paris, France
- Define and evolve Yespark's artistic direction.
- Design high-impact creative campaigns.
- Ensure consistency of the visual identity across all media.
- Produce or supervise the creation of visuals, illustrations, videos, animations, and digital content.
- Support teams in their creative needs and transform their briefs into effective visual solutions.
- Maintain constant monitoring of creative trends, design, advertising, and new uses.
- Integrate artificial intelligence tools into creative processes to accelerate production, explore new ideas, and improve deliverable quality.
- Optimize creative workflows and contribute to the skill development of teams on new tools.
Visual identity Art direction Graphic design Layout Shooting
KIPLI mobilier design & éco-responsable (CDI)
CREATIVE DIRECTOR
E-COMMERCE
January 2020 - July 2025 (5 years and 6 months)
Paris, France
• Definition & deployment of visual identity & branding, supporting international expansion (+5 countries).
• Art direction & production of multichannel media (print, digital, retail), generating +33% web traffic.
• E-commerce site UX/UI optimization (ergonomics, A/B testing), boosting conversion rate by +15%.
• Product development, storytelling & competitive intelligence, ensuring successful launches.
• Store openings & customer experience, project management, merchandising & scenography.
• Social media strategy & content production (shootings, UGC, influence), increasing retail sales by +20%.
• Omnichannel project management: co-brandings, influence, CRM & loyalty.
• 360° marketing & growth marketing strategy, supporting KIPLI's growth (from startup to +30 employees).
• Writing impactful content: press releases, brand storytelling & editorial campaigns, strengthening brand image & engagement.
• Member of the Management Committee: strategic vision, management of major projects & corporate culture.
Web design Project management Communication strategy Social networks
Freelance
Freelance Artistic Director
E-COMMERCE
January 2017 - Today (9 years and 7 months)
Paris, France
Collaboration with brands such as Monoprix, Essie, Elior, Carven, Pentel, Leonor Greyl, Camper, SNCF.
Creation of visual identities, print & digital media, branding, illustration, photography.
Production of visual content for social networks & advertising campaigns.

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Artistic Director
Epsaa
2019
Master en Direction Artistique. Diplôme certifié par l’État (Ministère du Travail, de l’Emploi et de l’Insertion Professionnelle), cette certification de « Directeur Artistique en communication visuelle et multimédia » comprend un référentiel de compétences établi et adopté depuis 2007 par l'Etat français pour répondre aux exigences de cette profession.
Baccalaureate in Economics and Social Sciences
Lycée Eugène Delacroix
2012
Mention Très Bien