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Laura Lopez PerezLL

Laura Lopez Perez

Influencer Marketing Specialist

€200/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

I have years of experience in the digital ecosystem, helping brands grow through content, influencers, social media, and distribution strategies in international markets such as the United States, UK, Germany, France, and Spain.

My experience combines strategic vision and execution: from campaigns with creators and partnerships to brand growth and digital positioning. I understand how to capture attention, generate conversation, and convert audiences into community.

I am particularly interested in how digital consumption habits are changing and how brands can adapt to remain relevant in an increasingly social, fast-paced, and competitive environment.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Perifit
    Influencer Marketing Specialist
    E-COMMERCE
    February 2026 - Today (6 months)
    Madrid, Spain
    I currently work in the search, analysis, and negotiation with content creators. I manage campaigns end-to-end. Search, negotiation, campaign monitoring, analysis, and final reporting. I also create paid media strategies.
  • Publicis Group
    Influencer Strategy & Client Partnerships Specialist
    December 2024 - November 2025 (11 months)
    Madrid, Spain
    • • Led content and influencer strategy development for global clients across multiple European markets.
    • • Managed €500K+ annual campaign budget across influencer marketing and branded content initiatives.
    • • Delivered campaign performance analysis and reporting to optimize ROI and client satisfaction.
    • • Partnered with cross-functional teams in strategy, media, and creative departments to align efforts and drive campaign success.
    • • Contributed to new business pipeline through competitive client pitches and RFP processes.
  • Alkimiads Agency
    Head of Sales & Influencer Marketing
    January 2023 - December 2024 (1 year and 11 months)
    United States
    • •
    Achieved 300% revenue growth in 2024 through new business acquisition and upselling.
    • • Directed cross-functional teams of 7, ensuring seamless campaign execution and brand alignment.
    • • Designed and implemented international growth strategies, expanding into LATAM and EU markets.
    • • Executed influencer marketing campaigns from concept to delivery, enhancing brand visibility and engagement.
    • •
    Achieved 300% revenue growth in 2024 through new business acquisition and upselling.

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