Freelancer profile translated to English.
Back to original languageAbout Laura
If you are looking to transform your business philosophy into a solid, coherent, and purposeful visual identity, I can help you. I don't believe in generic formulas; I provide strategic branding and visual communication that elevate your brand's perceived value and truly connect with your audience.
My differential value
After two decades in the sector, my greatest value is not just creativity, but professional judgment and maturity. I offer a strategic vision that goes beyond fleeting trends, guaranteeing an agile process, without surprises, and with the solidity that only experience provides.
Projects and deliverables I manage:
Branding and Corporate Identity: Creation of brands from scratch, rebranding, and development of visual identity manuals.
Editorial Design: Layout of corporate catalogs, magazines, sales dossiers, and books.
Packaging: Design of functional and attractive packaging that stands out in the market.
Brand Communication: Signage, advertising material, high-impact presentations, and digital creatives.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Trazos 3000 S.L.Head of the graphic and creative design departmentApril 2007 - Today (19 years and 2 months)Development of creative ideas for advertising, marketing campaigns, and brand designs.Coordination of different departments to shape ideas and ensure the project aligns with the client's strategy and objectives.Responsible for the visual and conceptual part of the materials, deciding on aesthetics, typography, colors, graphics, and, in some cases, content creation.I ensure that the message and design are persuasive and correctly adapted to each communication medium and target audience.Research market trends and understand client needs to develop effective creative strategies.
- Consejo comarcal del Bierzo.Equality PromoterARTS AND CRAFTSOctober 2005 - December 2005 (2 months)Ponferrada, SpainDeveloping the work within the county council itself on the project 'Women in the Workplace'.
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Education
- DEGREE IN ADVERTISING AND PUBLIC RELATIONSEscuela Superior Marcelo MacíasDIPLOMADA EN PUBLICIDAD Y RELACIONES PÚBLICAS
- STRATEGIC PLANNING IN ADVERTISING.IEE (European Institute for Employment) of Murcia.2026PLANIFICACIÓN ESTRATÉGICA EN PUBLICIDAD.