Freelancer profile translated to English.
Back to original languageAbout Laura
I am Laura Leo. For over fifteen years, I have been working as a consultant, concept developer, and project manager in the fields of branding, communication, design, as well as the curation and organization of exhibitions.
Through my extensive experience in strategic and operational project management with comprehensive methodological know-how (classical and agile project management) and with the most diverse teams and clients, I can quickly and at short notice familiarize myself with new projects and subject areas – even in already advanced stages.
• Holistic project consulting strategic and creative project management including budget control and monitoring
• Development of concepts for exhibitions and projects in the fields of art and design
• Website relaunch: Support from planning through analysis, strategy to implementation
• Branding and design projects: Organization, strategy, implementation, and relaunch of corporate design
• Project management of digital and classic campaigns
• Creation of project plans, resource and capacity planning
• Leadership of interdisciplinary projects and teams
• Conducting strategy or design workshops
• Support in new client acquisition and execution of pitches and public tenders
• Coordination and management of national and international projects as well as design and art exhibitions
German
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Berlin (up to 50km), Hannover (up to 10km)
Experience
- Realgestalt GmbHSenior Account ManagerCULTURESeptember 2022 - May 2024 (1 year and 9 months)Berlin, GermanyRealgestalt is a owner-managed agency for strategic brand development, corporate design, brand design, naming, web concept, web design, social media, and brand communication, based in Berlin. The agency's strength: convincingly and distinctively presenting the qualities of companies, brands, sophisticated products, and complex services.My responsibilities:• Strategic and operational client support• Support of strategy workshops for brand building or website projects• Independent handling of projects• Focus: Implementing new brands (branding) and the associated marketing measures (advertising, social media, PR, etc.)• Project responsibility from costs to timing to quality, creation of presentations, budget control• Participation in the development of ideas and concepts, both theoretically and creatively• Project budgets for cost planning, budget and offer preparation, invoicingIndustries of my clients:• Architecture• Food• Public clients• IT industry• Lifestyle• Real estate industry
- rethinkSenior Account ManagerAugust 2021 - September 2022 (1 year and 1 month)Berlin, Germany• Strategic and operational client support• Support of strategy workshops for brand building or website projects• Independent handling of projects• Focus: Implementing new brands (branding) and the associated marketing measures (advertising, social media, PR, etc.)• Project responsibility from costs to timing to quality, creation of presentations, budget control• Participation in the development of ideas and concepts, both theoretically and creatively• Project budgets for cost planning, budget and offer preparation, invoicingMy responsibilities:• Strategic and operational client support• Support of strategy workshops for brand building or website projects• Independent handling of projects• Focus: Communication strategies, marketing strategy, social media content and campaigns • Project responsibility from costs to timing to quality, creation of presentations, budget control• Financial matters: Project budgets for cost planning, cost structure plans, forecast, maintenance of budget and forecast data, offer preparation and invoicing
- Heine/Lenz/ZizkaSenior Account ManagerJanuary 2021 - August 2021 (7 months)Berlin, GermanyHLZ is an owner-managed design agency for brands:Brand StrategyEmployer Branding StrategyBrand ArchitecturePositioningMission & VisionResearch & AnalysisCustomer Journey AnalysisBrand StoryContent StrategyBrand ManagementSocial Media StrategyCommunication StrategyDigital StrategyMy responsibilities:• Strategic and operational client support• Support of strategy workshops for brand building or website projects• Independent handling of projects• Focus: Implementing new brands (branding) and the associated marketing measures (advertising, social media, PR, etc.)• Project responsibility from costs to timing to quality, creation of presentations, budget control• Participation in the development of ideas and concepts, both theoretically and creatively• Project budgets for cost planning, budget and offer preparation, invoicingIndustries of my clients:• Architecture• Real Estate• Public clients• IT industry• Lifestyle• Culture and Museums
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Education
- Cultural Studies DegreeFernuniversität Hagen
- Social Psychology and Italian Studies DegreeLeipnitz University Hannover