Laura Le Luet

Justine, a wellness professional, needed an online presence that reflected her image: soothing, professional, and conversion-oriented (appointment booking). The goal was to create a showcase site that reassured future clients while facilitating the discovery of her services. Alongside the technical creation, I supported her with her communication strategy to ensure a successful launch and attract her target audience.

Design & UI/UX: Creation of a clean visual identity, consistent with the wellness sector. The information architecture was designed for intuitive navigation.

Development & Integration: Implementation of a 100% responsive site (perfectly readable on mobile, tablet, and computer) ensuring fast loading times.

User Journey (Conversion): Setting up a fluid conversion funnel, with strategically placed calls-to-action to encourage contact and booking.

SEO Foundations: Optimization of tags and technical structure to ensure good local visibility on search engines.

Communication Strategy: Creation of visual materials and advice on the editorial line to ensure perfect consistency between her new website and her online presence.

A coherent digital ecosystem (secure website + aligned communication), which now allows the client to grow her clientele autonomously.

🛠️ Skills & Tools used:

-> Web Development | UI/UX Design | Digital Project Management | Local SEO | Communication Strategy | HTML/CSS/JS/GSAP

-> Figma | Canva

The Challenge: For the "Jonquerettes partageons demain" list, the goal was to create a strong and reassuring digital identity. I designed this One Page site using WordPress with Divi to offer fluid navigation, capable of synthesizing a complex political program into an accessible citizen experience.

The Architecture: Using the Divi Builder allowed me to structure impactful sections while ensuring responsiveness. The objective: that every resident, regardless of their device, can access the list's commitments in seconds.

360° communication management for the election campaign. Multi-channel deployment combining digital, print, and audiovisual production.

The Genesis: Fluffy Dayz was not just a micro-enterprise, it was a personal challenge. The goal? To create a brand that allows one to "wear their emotions." From Garage Feeling (my passion for cars and motorcycles) to Soft Chaos (expressing moods and vulnerability), each design was conceived as an extension of oneself.

The Learning: Not being a professional graphic designer, I built everything as a self-taught individual. From logo creation to complete Shopify ecosystem setup, including Print on Demand. Faced with the impossibility of conducting real photoshoots, I used AI through Adobe Firefly to generate a premium and immersive visual universe.

"This project is currently on a strategic pause. It's not a closed chapter, but a foundation. I am using this experience to train myself (DAEU, Apprenticeship) and return with even stronger expertise."