Freelancer profile translated to English.
Back to original languageAbout Laura
Nice to meet you!
I'm Laura, **an Influencer Marketing & Social Media Manager with over 12 years of experience**, based in Rennes (Brittany).
I help brands and agencies structure their digital strategy, strengthen their social media presence with coherence, creativity, and effectiveness, and create high-performing influencer campaigns.
đŻMy goal:to help you gain visibility, credibility, and conversion.
đYou save time, reduce risks, and improve your performance.
đŹ Why me?
Because I combine strategy + operations, creativity + rigor, and I know how to turn a brief into concrete results!
My areas of expertise:Travel / Tourism; Food; Sport; Lifestyle; Wellness / Health; Beauty
References:SNCF Connect & Tech, Canal+ Group, Bréal (Beaumanoir Group), Del Arte & Brioche Dorée (Le Duff Group), My Jolie Candle, Colombia Shopping Center (Rennes), Groupement des Mousquetaires,...
đ My little extra?
I won a TOP/COM Grand Prix Consumer Gold Award in 2022 for the Anti-Drama campaign with Del Arte (in collaboration with the agency Notchup).
đŒ Want to move forward together? I can assist with:
- reinforcing your teams,
- managing your social media partially or fully,
- one or more influencer and press trip campaigns
- short-term support as a strategy/communication consultant
- training sessions on social media usage
Need another service? I'm all ears!
Other target roles: Social Media Manager / Social Media Project Manager / Influencer Project Manager / Talent Manager / Influencer Agent / Influencer Manager
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Rennes (up to 50km), Caen (up to 50km), Nantes (up to 50km), Saint-Malo (up to 50km), Laval (up to 50km)
Experience
- Laura Leherpeur EISocial Media Manager & Influencer Project ManagerSOCIAL NETWORKSJune 2023 - Today (3 years)Rennes, Franceđ± Community Management / Social Media ManagementYour accounts are already set up and you need to give them a new boost? I can help you with these different aspects:
- Audit of your current strategy
- Development or optimization of your social media strategy
- Drafting of an adapted editorial line
- Daily management and engagement of your B2B and B2C networks: Instagram, TikTok, Facebook, LinkedIn, YouTube, and X (formerly Twitter)
- Content creation corresponding to your brand guidelines (photo and video shooting, editing)
- Statistics, clear reporting, concrete recommendations, and regular follow-ups
đ€ł Influencer MarketingLet's leverage influencers to give your service or products the visibility they deserve! I offer my expertise:- Tailored influencer strategy
- Sourcing & casting of the most relevant talents (nano, micro, macro, and mega / KOLs)
- Negotiations, contract framework, and deliverables
- Operational management: briefing, content validation
- Complete campaign management: from initial concept to final reporting
âïž SetupNeed a helping hand to get started? I launch and optimize your accounts:- Creation of social media accounts (display name, URL, logo, etc.)
- Management of administrators and their rights
- Account security via two-factor authentication
- Profile optimization for better referencing (especially local)
- Merging / associating pages
đ€ Audit / ConsultingDo you want to go further? Do you want to improve your skills or become more autonomous in managing your accounts?- Audit of your digital strategy (existing social media ecosystem, analysis of your campaigns, etc.).
- Recommendations and best practices
- Strategic and concrete advice to implement quickly
- Facilitation of workshops / training for inexperienced audiences
- SuperSmart S.A.
On Malt
Influencer & Social Media Project ManagerHEALTH AND WELLNESSJanuary 2024 - November 2025 (1 year and 10 months)Luxembourg, Luxembourgđđđđđđ đđđđđđđđ- Management and engagement of social media platforms (Facebook, Instagram, TikTok, YouTube)- Development of the editorial calendar for various networks- Moderation of comments and responses to private messages- Implementation of Social Ads campaigns (Facebook, Instagram, TikTok, YouTube)- Monitoring community growth and monthly reportingđđđ đđđđđđ- Implementation of influencer marketing strategy (profile sourcing, monitoring, and reporting)- Management of a pool of 100 brand ambassadors (naturopaths, athletes, etc.)- Sales/ROI monitoring and monthly reporting - SNCF Connect & TechB2C Online Reputation Project ManagerTRAVEL AND TOURISMOctober 2022 - May 2023 (7 months)Paris, France- Definition of positioning, tone of dialogue, and response strategy on SNCF Connect's social networks- Formalization of response procedures in conjunction with stakeholders: Customer Service, Brand, PR/Public Affairs, SNCF Sales Teams, ...- Maintaining customer conversations by adapting messages to various inquiries and/or criticisms addressed to the brand- Identifying weak and strong signals to defuse potential negative buzz- Ensuring continuous monitoring of the brand's online reputation- Identifying external or internal opinion leaders (SNCF group) to develop a pool of ambassadors
Reviews
Recommendations
BT
SD
+8
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Education
- Master's Degree in International Management & Marketing (LEA)Université Rennes 22013Anglais - Allemand
- Bachelor's Degree in Applied Foreign Languages (LEA) - ERASMUS ProgramJulius-Maximilians-UniversitĂ€t WĂŒrzburg2011Anglais - Allemand