Freelancer profile translated to English.
Back to original languageAbout Laura
Nice to meet you!
I am Laura, **Influencer Marketing Expert & Social Media Manager for over 12 years**, based in Rennes (Brittany).
I help brands and agencies structure their digital strategy, strengthen their social media presence with consistency, creativity, and effectiveness, and create high-performing influence campaigns.
🎯My goal:to help you gain visibility, credibility, and conversions.
👉You save time, reduce risks, and improve your performance.
🎬 Why me?
Because I combine strategy + operational, creativity + rigor, and I know how to turn a brief into concrete results!
My areas of expertise:Travel / Tourism; Food; Sport; Lifestyle; Well-being / Health; Beauty
References:SNCF Connect & Tech, Canal+ Group, Bréal (Le Duff Group), Del Arte & Brioche Dorée (Le Duff Group), My Jolie Candle, Colombia Shopping Center (Rennes), Groupement des Mousquetaires,...
🏆 My little extra?
I won a TOP/COM Grands Prix Consumer Gold Award in 2022 for the Anti-Drama campaign with Del Arte (in collaboration with the Notchup agency).
💼 Want to move forward together? I can assist with:
- reinforcing your teams,
- partial or complete management of your social media,
- one or more influence campaigns and press trips
- short-term support as a strategy/communication consultant
- conducting training sessions on social media usage
Need another service? I'm listening!
Other target professions: Social Media Manager / Social Media Project Manager / Influence Project Manager / Talent Manager / Influencer Agent / Influence Manager
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Rennes (up to 50km), Caen (up to 50km), Nantes (up to 50km), Saint-Malo (up to 50km), Laval (up to 50km)
Experience
- Laura Leherpeur EISocial Media Manager & Influence Project ManagerSOCIAL NETWORKSJune 2023 - Today (3 years and 2 months)Rennes, France📱 Community Management / Social Media ManagementYour accounts are already set up and you need to give them a new boost? I can help you with these different aspects:
- Audit of your current strategy
- Development or optimization of your social media strategy
- Drafting an adapted editorial line
- Daily management and engagement of your B2B and B2C networks: Instagram, TikTok, Facebook, LinkedIn, YouTube, and X (formerly Twitter)
- Content creation corresponding to your graphic charter (photo and video shooting, editing)
- Statistics, clear reporting, concrete recommendations, and regular follow-ups
🤳 Influence MarketingLet's use influencers to give your service or products the visibility they deserve! I offer my expertise:- Tailor-made influence strategy
- Sourcing & casting of the most relevant talents (nano, micro, macro, and mega / KOLs)
- Negotiations, contract and deliverables framing
- Operational management: briefing, content validation
- Complete campaign management: from initial concept to final reporting
⚙️ SetupNeed a hand getting started? I will set up and optimize your accounts:- Social media account creation (display name, URL, logo, etc.)
- Management of administrators and their rights
- Account security via two-factor authentication
- Profile optimization for better referencing (especially local)
- Merging / associating pages
🤝 Audit / ConsultingDo you want to go further? Do you want to improve your skills or become more autonomous in managing your accounts?- Audit of your digital strategy (existing social media ecosystem, analysis of your campaigns, etc.).
- Recommendations and best practices
- Strategic and concrete advice to implement quickly
- Conducting workshops / training sessions for inexperienced audiences
- SuperSmart S.A.
On Malt
Influence & Social Media Project ManagerHEALTH AND WELLNESSJanuary 2024 - November 2025 (1 year and 10 months)Luxembourg, LuxembourgSOCIAL MEDIA- Management and engagement of social media (Facebook, Instagram, TikTok, YouTube)- Development of the editorial calendar for the various networks- Moderation of comments and responses to private messages- Implementation of Social Ads campaigns (Facebook, Instagram, TikTok, YouTube)- Monitoring community growth and monthly reportingINFLUENCE- Implementation of influence marketing strategy (profile sourcing, monitoring, and reporting)- Management of a pool of 100 brand ambassadors (naturopaths, athletes, etc.)- Sales / ROI monitoring and monthly reporting - SNCF Connect & TechB2C E-reputation Project ManagerTRAVEL AND TOURISMOctober 2022 - May 2023 (7 months)Paris, France- Definition of positioning, tone of dialogue, and response on SNCF Connect's social networks- Formalization of response procedures in conjunction with stakeholders: Customer Service, Brand, PR/Public Affairs, SNCF Commercial Teams, ...- Maintaining customer conversations by adapting messages to various inquiries and/or criticisms addressed to the brand- Identifying weak and strong signals to defuse potential bad buzz- Ensuring continuous monitoring of the brand's online reputation- Identifying external or internal opinion leaders (SNCF Group) to develop a pool of ambassadors
Reviews
Recommendations
BT
SD
+8
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Education
- Master's Degree in LEA (Foreign Applied Languages) Specializing in International Management & MarketingUniversité Rennes 22013Anglais - Allemand
- Bachelor's Degree in LEA (Foreign Applied Languages) - ERASMUS ProgramJulius-Maximilians-Universität Würzburg2011Anglais - Allemand