Freelancer profile translated to English.
Back to original languageAbout Laura
I love marketing that creates real connections between a brand and its customers: not just noise.
Over 10 years, I've had the chance to work on various projects: branding redesigns, CRM strategy, customer experience... What I love most is understanding what makes a brand truly resonate with its audience, and then putting it into action.
Specifically, I work on:
- Marketing & Branding Strategy: to give meaning, meet clear objectives, and give soul to a brand identity
- CRM & Emailing: structuring your database, learning to use it, and engaging it with coherent and effective campaigns
- Project Management: planning, coordinating, prioritizing, delivering, and analyzing
Whether for a one-off mission or long-term support, I adapt to your needs and your pace.
Looking forward to learning more about your projects!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Le Mans (up to 50km)
Experience
- O2 CARE SERVICESMarketing Client Project ManagerHEALTH AND WELLNESSJune 2022 - Today (4 years and 2 months)Le Mans, FranceCustomer and former customer portfolio management:• - Creation and distribution of commercial campaigns to encourage cross-selling and up-selling, monthly newsletters (in 2024, 45 campaigns +50% vs. 2023; +5% open rate; +1% click rate)• - Implementation of automation campaigns for clients and the network of 500 agencies• - Analysis of cross-sell and former customer campaigns• - Implementation of a customer awareness study (28,000 customers)• - Management of Trustpilot review campaigns (in collaboration with moderation teams)
- Automobile Club de l'OuestMarketing Project ManagerSPORTSApril 2019 - May 2022 (3 years and 1 month)Le Mans, FranceCRM:• - Implementation of the CRM solution (Microsoft Dynamics 365)• - Data: segmentation of key targets:• - Support for the sales force (seminars, VIP hospitality, partnerships): creation of sales support materials (brochures, flyers, website updates...)• - Installation of the Salesforce solution
- Yves RocherDirect Marketing Communications OfficerCHEMICALSeptember 2017 - August 2018 (11 months)Rennes, France• - Creation of mailings: managing communication aspects (6 campaigns per year)• - Management of gift test creations• - Collaboration with partners: communication agency, photographer, DTP partner, and stylist.• - Management of photo shoots: with the photographer and stylist• - Creative research, market watch (trends/benchmarks/monitoring), and brief writing• - Proposal for the creation of communication tests (new format, new creative, ...)• - Assistance in the production of a summer photo reportage (3 campaigns)
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Education
- Training "Succeed in your brand strategy", MarketingComundi compétences2022Formation "Réussir sa stratégie de marque", Marketing
- Master 2 ManagementEcofac Business School2018Master 2 Management