About Laura
French
Native or bilingual
English
Fluent
Experience
- FreelanceFreelance Community ManagerSOCIAL NETWORKSOctober 2019 - Today (6 years and 8 months)✨ Clarins🧶 Les éditions de Saxe🪥 La brosserie française🙋♀️ Mutuelle MNT🛍️ Showroom privé🤓 National Institute of Audiovisual: Training "The Keys to Community Management"💄 BIKI BIKI Agency (Coty group brands: Escada, Joop!, Jil Sander, Davidoff) editorial planning, reporting, community management and moderation.
- L'OrealCommunity Manager ConsultantLUXURY GOODSJanuary 2019 - July 2019 (7 months)Levallois-Perret, FranceJoined the luxury division in France for the IT Cosmetics and Urban Decay beauty brands, L'Oréal's most digital brands.Two very different universes and editorial lines!IT COSMETICS- Managed a Facebook page (2,000 fans) and an Instagram account (11,000 followers)Created an editorial strategy, as well as a calendar for each networkContent creation (visuals, story texts)UGC and influencer content curationPost scheduling, comment management and moderationContest organizationReporting setupMonitoringURBAN DECAY- Managed a Facebook page (145,000 fans): Created an editorial calendarContent creation (visuals, story texts) Post schedulingComment management and moderationContest organizationReporting setupMonitoring- Launch strategy for the Instagram accountWorked closely with the Californian headquarters on the editorial line and the POEM communication strategy for the account's openingUGC and influencer content curation-Influencer Marketing:Micro-influencer campaign on the OCTOLY platform for the launch of the Naked Reloaded palette
- la ParisienneCommunity ManagerPRESS AND MEDIAMarch 2017 - September 2018 (1 year and 7 months)Paris, FranceMarch 2017: a new team was formed, dedicated to the redesign of La Parisienne on the web and in print!Objective: to shape a new La Parisienne – more urban, more fashion, more lifestyle, more connected, more embodied, and to align with new usage patterns (mobile-first content)- Development of a new editorial line on social networks, highlighting the new types of content developed on the website and in the magazine- Creation of an Instagram editorial calendar (mantras, takeovers, regular features)- Community management: editing, post scheduling, moderation, contest coordination- Monitoring: suggesting topics to editorial staff- Participation in Special Advertising Operations with clients: showcasing branded content on social networks, reporting- Briefing external agency for weekend community management- Fan recruitment: briefing campaigns on Facebook and Instagram (wording, visuals, target audience definition)- Monthly and weekly reporting
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Education
- Master in E-Commerce specializing in Social NetworksUPEC2013
- Foreign Language, Literature, and Culture, specializing in EnglishSorbonne University Paris IV2009