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Laura LeconteLL

Laura Leconte

• Curious Community Manager 👀•

€500/day
Paris 10e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

𝗪𝗘𝗟𝗖𝗢𝗠𝗘!

👩‍💻 For over 9 years, I have been working as a 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿.

❤️What brought me to this profession? My curiosity, the need to learn, the desire to share, to build connections!

I have held this position within groups such as Les Echos- Le Parisien (media division of the LVMH group), the Galeries Lafayette group, and the L'Oréal group.

🌱𝗧𝗼𝗱𝗮𝘆, 𝗜 𝗮𝗺 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗺𝘆 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘀𝗵𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝘁𝗵𝗲𝗶𝗿 𝗻𝗼𝘁𝗼𝗿𝗶𝗲𝘁𝘆 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Do you need...
🎯An audit of your social media
🎯Develop a Social Media strategy
🎯Community management (managing editorial calendars for your platforms, content creation, posts)
🎯Moderate comments on your site, provide customer service via your social networks
🎯Manage your e-reputation, conduct monitoring
🎯Analyze your performance
🎯Train you on the keys to Community Management, its best practices
🎯Launch influencer marketing campaigns: identify relevant influencers, make contact, manage campaigns

... Do not hesitate to contact me 😀!

☕ See you soon!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris 10e Arrondissement (up to 10km)

Experience

  • Freelance
    Freelance Community Manager
    SOCIAL NETWORKS
    October 2019 - Today (6 years and 8 months)
    ✨ Clarins
    🧶 Les éditions de Saxe
    🪥 La brosserie française
    🙋‍♀️ Mutuelle MNT
    🛍️ Showroom privé
    🤓 National Institute of Audiovisual: Training "The Keys to Community Management"
    💄 BIKI BIKI Agency (Coty group brands: Escada, Joop!, Jil Sander, Davidoff) editorial planning, reporting, community management and moderation.
    Community management Editorial strategy Instagram Marketing Social networks reporting
  • L'Oreal
    Community Manager Consultant
    LUXURY GOODS
    January 2019 - July 2019 (7 months)
    Levallois-Perret, France
    Joined the luxury division in France for the IT Cosmetics and Urban Decay beauty brands, L'Oréal's most digital brands.
    Two very different universes and editorial lines!

    IT COSMETICS
    - Managed a Facebook page (2,000 fans) and an Instagram account (11,000 followers)
    Created an editorial strategy, as well as a calendar for each network
    Content creation (visuals, story texts)
    UGC and influencer content curation
    Post scheduling, comment management and moderation
    Contest organization
    Reporting setup
    Monitoring

    URBAN DECAY
    - Managed a Facebook page (145,000 fans): Created an editorial calendar
    Content creation (visuals, story texts) Post scheduling
    Comment management and moderation
    Contest organization
    Reporting setup
    Monitoring
    - Launch strategy for the Instagram account
    Worked closely with the Californian headquarters on the editorial line and the POEM communication strategy for the account's opening
    UGC and influencer content curation
    -Influencer Marketing:
    Micro-influencer campaign on the OCTOLY platform for the launch of the Naked Reloaded palette
    Community management Facebook Instagram Marketing Instagram Communication strategy Editorial strategy reporting Influencer marketing
  • la Parisienne
    Community Manager
    PRESS AND MEDIA
    March 2017 - September 2018 (1 year and 7 months)
    Paris, France

    March 2017: a new team was formed, dedicated to the redesign of La Parisienne on the web and in print!
    Objective: to shape a new La Parisienne – more urban, more fashion, more lifestyle, more connected, more embodied, and to align with new usage patterns (mobile-first content)
    - Development of a new editorial line on social networks, highlighting the new types of content developed on the website and in the magazine
    - Creation of an Instagram editorial calendar (mantras, takeovers, regular features)
    - Community management: editing, post scheduling, moderation, contest coordination
    - Monitoring: suggesting topics to editorial staff
    - Participation in Special Advertising Operations with clients: showcasing branded content on social networks, reporting
    - Briefing external agency for weekend community management
    - Fan recruitment: briefing campaigns on Facebook and Instagram (wording, visuals, target audience definition)
    - Monthly and weekly reporting

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Education

  • Master in E-Commerce specializing in Social Networks
    UPEC
    2013
  • Foreign Language, Literature, and Culture, specializing in English
    Sorbonne University Paris IV
    2009

Skill set

Categories