About Laura
- Event Production Manager / Coordinator
- Sourcing event vendors suited to the project
- Budget management and tracking
- Development and management of production budgets
- Pre-event and on-site vendor coordination
- Organization and supervision of setup, execution, and dismantling phases
- Event and on-site management
- Coordination of technical and logistical teams
- Day-of operational monitoring
- 8 years of experience in events (client, trade shows, agency)
- On-site expertise: setup, execution, dismantling
- Proficient in budget management
- Extensive experience in sourcing and managing event vendors
- Operational coordination of B2B events
- Rigorous organization and prioritization skills
- Ability to coordinate multiple productions simultaneously
French
Native or bilingual
Experience
- Laura Lecacheur (EI)Product Launch / Store Openings - UGC Content CreationENTERTAINMENT AND LEISUREJanuary 2025 - May 2026 (1 year and 4 months)Paris, FranceSupport for digital communication related to various events (store openings, product launches...) through the creation of immersive content highlighting the visitor experience, opening events, and store advantages.Netto Opening | Saint-Germain-Lès-Arpajon (91)
- Creation of photo and video content to support communication around the store opening.
- Production of short-form content for social media.
- Production of authentic content aimed at increasing local visibility and community engagement.
- Delivery of content usable across the brand's various communication channels.
- Capturing the event's atmosphere and highlights.
⸻Malana Kids Café | Kids Cafe & Family Space | Servon (77)- Creation of photo and video content to showcase the venue's concept (children's area + parents' cafe zone).
- Highlighting the customer experience within the cafe: atmosphere, children's activities, life moments.
- Capturing the actual use of the space by families (play, relaxation, conviviality).
- Production of digital content for social media to support the venue's visibility.
- Staging of different areas to help explain the offering.
- Creation of immersive content focused on experience and attendance communication.
⸻Conforama Bondy – Showcasing In-Store Areas- Creation of photo and video content to showcase two key areas of the Conforama Bondy store, one of the brand's largest retail locations in France.
- Staging of product universes to enhance their attractiveness and clarity for customers.
- Production of content for the brand's digital platforms and social media.
- Highlighting the offering and spaces through a customer journey-oriented approach.
- Iconic festivalFestival Crew ManagerENTERTAINMENT AND LEISUREDecember 2024 - December 2024Paris, FranceRole:Event Operations – Day-of ExecutionIn addition to my event production duties, I managed a full day of event operations for the festival, from opening to closing.
- Operational supervision of areas during the event execution
- Real-time coordination with technical and logistical vendors
- Management of unforeseen issues and on-site adjustments to ensure event flow
- Liaison between production management, on-site teams, and vendors
- Monitoring the smooth running of activations, food, and merchandise areas
This on-site role allowed me to ensure continuity between the event production phase and execution, overseeing the proper functioning of setups and team coordination throughout the day.Skills UtilizedEvent Production • Event Operations • Event Execution • Vendor Coordination • Unforeseen Issue Management • Event Organization • On-site Operational Management. - Iconic FestivalIconic Festival – On-site Event Production (Public Festival)ENTERTAINMENT AND LEISURENovember 2024 - December 2024 (1 month)Paris, France**Role**: Production ManagerEvent production mission for the Iconic Festival, a public event held at Le Carre du Temple in Paris. I worked as the on-site production manager, under the supervision of the production director.I was responsible for the operational management and event organization of several festival areas:
- Food Court Area
- Partner Showcase for Toys
- Official Event Merchandise Area
These areas were under my autonomous responsibility, from the preparation phase to the start of operations, coordinating technical teams and vendors to ensure a smooth setup and efficient operational launch.Event Production & Area Organization- Monitoring the fabrication, installation, and setup of areas
- Participating in the layout and organization of setups for the public event
Vendor Coordination & Event Logistics- Sourcing vendors and negotiating for technical and operational needs
- Vendor coordination and monitoring of technical and logistical teams
- Managing on-site operations and operational adjustments at the start of execution
- Coordinating a team of approximately 5-6 vendors during setup phases
Budget Management & Operational Monitoring- Budget management for the areas I managed (food court, partner showcase, merchandise)
- Monitoring operational vendors, including the caterer for food stalls
Skills UtilizedEvent Production • Event Project Management • Event Organization • Vendor Sourcing and Negotiation • Event Logistics • Public Event – Production Monitoring • Technical Coordination • Team Management
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Education
- Master 2INSEEC BUSINESS SCHOOL2016Master 2
- BTS Management des Unités CommercialesMUCBTS Management des Unités Commerciales