Freelancer profile translated to English.

Description

Do you want to strategically position your brand, tap into new markets, or make your marketing activities measurably more successful?

I support companies in developing clear brand strategies, building digital marketing structures, and implementing performance-oriented campaigns from concept to success evaluation.

With over 10 years of international experience in Europe and Asia, I combine strategic thinking with operational execution. I have supported market entries, optimized e-commerce platforms, managed cross-channel campaigns, and built marketing departments.

Thanks to my fluent language skills in German, English, and French, I work confidently in international contexts and also support projects in the linguistic adaptation of marketing and communication content for different markets.

My focus areas:

• Development of Marketing and Communication Strategies

• Brand Positioning & Go-to-Market Strategies

• Digital Marketing

• Launch and Campaign Management

• International Brand Management & linguistic adaptation of marketing and communication content

I work in a structured, analytical, and hands-on manner. As a sparring partner at eye level, I think entrepreneurially and find pragmatic solutions that really work.

If you are looking for an experienced marketing expert who combines strategy and execution and independently leads projects to success, I look forward to your inquiry.

Languages

French
Native or bilingual
English
Native or bilingual
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Elvis
Senior Project Manager
FASHION AND COSMETICS
September 2023 - June 2024 (9 months)
France
Responsible for the communication strategy and project management of the agency's German client portfolio: Benchmarking, creation and translation of marketing content Project coordination with internal and external stakeholders; final project-related success evaluation Management of graphic design chains; management of all project data/billing
Project Management Translation Project Management International Project Management French German Translation
Loop & Co.
Marketing and Communications Manager
E-COMMERCE
April 2021 - June 2022 (1 year and 2 months)
France
Leading the launch strategy of Herloop Germany including translation, adaptation, and implementation of the website, Meta accounts: Creative design, implementation, and success measurement of monthly, target group-specific marketing campaigns; cross-campaign maintenance of the global brand identity and management of the marketing budget Responsible for SEO strategy, content creation for German website and CRM Leading PR, management of partnerships and influencer strategy including selection and support Continuous optimization and management of the German e-commerce website
Campaign Management Brand Positioning Brand Strategy Press Relations Social Media
Club Med
Client Experience Manager/B2B Marketing Supervisor
TRAVEL AND TOURISM
July 2017 - September 2019 (2 years and 2 months)
China
Development of a consistent brand presence and cross-channel shopping experience (online/offline); planning and implementation of nationwide trade marketing campaigns including KOL collaborations, video testimonials, and blog articles Responsible for KPI monitoring and optimization of marketing activities (including monthly reporting), promotion calendar
Communication Brand Positioning Campaign Management Trade Marketing Influencer Marketing