Freelancer profile translated to English.

Description

Communication and marketing manager with 6 years of experience, I managed the strategy of a business school campus from A to Z: creation of the communication department from scratch, management of a budget of €420,000, 7,500 leads generated per year and 430 annual enrollments converted.

I work in both B2B and B2C, on 360° strategy, paid media (Meta Ads, TikTok Ads), content, social media, influencer management and training.

What I bring to my clients:

A clear and quantified strategy from the start (audit, objectives, action plan)
Meta Ads campaigns with an average CPC of €0.34 and a CPL of €2.25
Real social media growth (+380% Instagram followers, TikTok launched with 153K likes)
Rigorous management of service providers and budgets
Training workshops so you can master your tools in the long term

I work remotely throughout France, with a high level of responsiveness and a real commitment to your results.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Orléans (up to 50km), Paris (up to 15km)

BTP Services et Fédération française du BTP 45
Communication and Marketing Manager
CIVIL ENGINEERING
November 2025 - April 2026 (5 months)
Orléans, France
**BTP Services**:
Creation and launch of an innovative service offering: architecture and deployment of a communication/marketing service dedicated to construction tradespeople and SMEs.
B2B commercial prospecting with construction industry leaders: in 1 month, 10 sales meetings, 7 approved quotes, €6,000 in revenue.
360° strategy for members: audit, visual identity creation, print materials, website, social media creation and management, and campaign meta, project monitoring.
FFB Loiret:
Management of a project manager in permanent contract with skill development.
Creation of a comprehensive marketing strategy to meet prospect acquisition, retention, and cross-selling objectives.
Training and acculturation: design and facilitation of workshops and training sessions to help leaders master their digital tools.
Training Facilitation Digital Marketing Strategy Project Management Social Media Digital Communication
ISC PARIS CAMPUS ORLEANS
Communication and Marketing Manager
EDUCATION AND E-LEARNING
March 2020 - November 2025 (5 years and 8 months)
Orléans, France
*Creation and structuring of the communication department upon campus opening:management of a team of 4 people (interns and trainees) with team retention and skill development.

*Management and implementation of the sales and marketing budget(over €420,000).

*Creation of a comprehensive marketing strategyto meet prospect acquisition, retention, and brand awareness objectives.
Support for the sales team: **generation of 7,500 leads/year through marketing actions → 430 enrollments/year (estimated revenue: €4.5 million)**, notably through the creation of lead magnets to enrich the database.
Social media: **+380% followers on Instagram, TikTok launched with +153K likes**.
Meta Ads campaigns:click campaigns (CPC at €0.34) and lead campaigns (CPL at €2.25)through the use of similar and custom audiences.
Project management with various local service providers (billposters, printers, stand builders, photographers, and videographers).
Event management:Organization of 6 major events per year gathering up to 500 peopleat Campo Santo.
Internal communication: Organization of two seminars for 30 people / 2 days.
Communication Strategy Social Media Lead Generation Digital Marketing Strategy Meta Ads
Freelance
Influencer Agent
SOCIAL NETWORKS
June 2019 - April 2021 (1 year and 10 months)
Paris, France
Maskey: complete management of the YouTuber Maskey for 2 years on influencer campaigns (26M cumulative views on our partnerships), the release of the comic book, and the preparation of a mixtape).
Seb la frite: occasional management of SEB on the "Je fais n’importe quoi" partnership with Microsoft.
Margaux Motin and Pacco DC: occasional management of an illustrator couple for influencer campaigns with Amazon and Gerlinea.
Influence Social Media Talent Management Social Media Management & Content Creation Editorial Strategy