Freelancer profile translated to English.
Back to original languageAbout Laura
Congratulations, you've found your Korea expert!
Former web marketing project manager, beauty blogger, co-founder of a startup importing and distributing Korean cosmetics in Europe: my 360° entrepreneurial experience has given me a sharp perspective on the beauty industry's changes and the new demands of French and European customers.
Since 2015, I've divided my time between Paris and Seoul to prospect for tomorrow's beauty trends, work exclusively with the latest OEM/ODM manufacturing technologies, and understand the roots of Korean beauty ritual gestures.
Today, as an independent consultant surrounded by a network of experts, I offer comprehensive support to beauty professionals looking to give their brand a new impetus, drawing inspiration from the most avant-garde country in cosmetic innovation: South Korea.
Whether you want to stay at the forefront of the latest beauty innovations from Korea from your premises in France, or on the ground in Seoul during a retail tour, press trip, or to train your team in these disruptive treatments, I will create your tailor-made project.
Bold and customer-oriented, I believe in high-tech but green beauty, fun but not gimmicky beauty, expert but accessible beauty.
Contact me!
French
Native or bilingual
English
Fluent
Korean
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- My-KareMarketing Consultant, Web Writer & Community ManagerE-COMMERCEMay 2021 - Today (5 years and 1 month)Paris, France- Strategic support: offering positioning, sourcing Korean brands, business development in France- Creation of impactful UGC content- Writing SEO-optimized content- Community Management: managing the My Kare Instagram accounthttps://my-kare.com/https://www.instagram.com/mykare.official/
- Mi-Rê CosmeticsWeb Marketing Consultant & Web WriterFASHION AND COSMETICSJanuary 2021 - Today (5 years and 5 months)Paris, France- Project management for the brand's visual identity redesign (logo, product packaging)- Participation in brand platform creation- SEO-optimized web writing for online store product descriptions and partner marketplaces (Nocibé, etc.)- Influencer campaigns via the SaaS platform Trustt.io, the leading software for creating proprietary communities through an ambassador program on brand websites- Creation of UGC content on social media- Creation of beauty masterclasses for a community of subscribers and loyal customers
- Le Herpeur ParisMarketing Research Officer (Beauty / Luxury)CONSULTING AND AUDITSDecember 2020 - March 2021 (2 months)Paris, France- Contribution to marketing research for Asian markets- Monitoring of culture & trends from South KoreaClients: luxury beauty
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Education
- Master in International Business - Web Marketing Project ManagementUniversity of Avignon2012
Certifications
- TOEICTOEIC2009
- Professional Spelling CertificationVoltaire Certificate2013