Laura Koelman

I work with companies, institutions, cultural venues, and designers to transform their projects into living stories. An editorial strategy, a series of photographs, a video, a campaign, a visual identity, or an event are never ends in themselves: they are means to create an encounter with an audience.

For several years, I have managed communication projects from strategic thinking to their realization: social media, video, photography, graphic design, print communication, project coordination… This global vision allows me to integrate easily into a team, understand the stakes of a project, and produce content consistent with its identity.

I like projects that have something to tell: an exhibition, an institution, a committed company, a territory, an object, research, or know-how. My role is to find the right way to make them visible, desirable, and understandable, without distorting them.

I favor collaborations where we build together, with rigor, curiosity, and great attention to detail. Because good communication is not just about being seen. It’s about being understood… and leaving a mark.