Freelancer profile translated to English.
Back to original languageAbout Laura
I help companies transform their business processes into high-performing products.
I support leaders, founders, and operational teams who develop B2B SaaS solutions or digitize complex businesses.
My role:to bridge the gap between your users, your vision, and your technical team to build a useful, adopted, and profitable product.
Product Discovery
• User needs analysis
• Client and field team interviews
• Business process mapping
• Identification of pain points and opportunities
• Feature prioritization
Product Strategy
• Definition of product vision
• Roadmap construction
• Backlog prioritization
• Evolution arbitration
• Stakeholder alignment
Functional Design & Product Design
• Writing functional specifications
• User stories
• User journeys
• Wireframes and mockups
• Validation of needs before development
Product Delivery & Management
• Coordination with technical teams
• Development monitoring
• Sprint management
• Functional acceptance testing (QA)
• Preparation and support for production releases
Optimization & Artificial Intelligence
• Automation of repetitive tasks
• Integration of AI into business processes
• Workflow optimization
Performance Management
• KPI definition
• Usage analysis
• Results monitoring
• Continuous product improvement
Before designing a feature, I seek to understand the business. I spend time with users, analyze their constraints and habits to build simple solutions for complex problems.
This approach allows me to limit unnecessary development, accelerate decision-making, and deliver products that are truly adopted by their users.
Let's discuss your project.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Toulouse (up to 50km), Paris (up to 50km), Nantes (up to 50km)
Experience
- StrackerProduct Manager - Freight ForwardingTRANSPORTATIONJanuary 2024 - January 2026 (2 years)Bordeaux, FranceContextStracker develops a B2B SaaS platform for air freight forwarding.The freight forwarding sector still relies heavily on legacy tools, email and WhatsApp exchanges, and complex manual processes.When I joined, an initial version of the product existed but was no longer used by the operational teams. The challenge was to rebuild a product adapted to field usage and capable of improving operational performance.MissionTake full ownership of the Product function, from strategy to delivery, to create a platform used daily by internal teams and clients.Interventions
- Product Discovery & Strategy
Immersion with operational teams to understand business processes.Formalization of needs and definition of product opportunitiesRoadmap construction and feature prioritization based on business value- Product Design
Definition of user journeysCreation of wireframes and prototypes on FigmaWriting User Stories and functional specificationsArbitration between business needs, technical constraints, and user experience- Product Delivery
Product backlog managementCoordination with the development teamMonitoring of developments and functional QA before production releaseProcess OptimizationIdentification of repetitive operational tasksImplementation of initial automationsResults✅ 100% of shipments created via the Back Office✅ Elimination of losses in collecting carrier prices✅ Customer Front Office made available with shipment visibility✅ Progressive adoption of a product culture among operational teams✅ Initial automations deployed on recurring business processes - Dernier CriProduct Manager / Product DesignerDIGITAL AND ITJanuary 2021 - January 2023 (2 years)Bordeaux, FranceContextDigital agency supporting companies in the design and launch of high-impact business digital products.Intervention on SaaS and business platform projects requiring a strong understanding of users, operational challenges, and commercial objectives.MissionDesign and improve digital products in collaboration with business teams, designers, and developers, from the discovery phase to delivery.Projects Completed
- Vinci Immobilier – Business SaaS Platform
**Problem:** Real estate teams needed to centralize and simplify complex processes related to reservations and sales tracking.**Missions:** User needs analysisDesign of functional journeysDefinition of priority featuresCoordination with design and development teamsMonitoring of product performance**Result:** ✅ +10% in reservations through the centralization and automation of regulated processes- NQT – Professional Mentoring Platform
Problem:Optimize the connection between mentors and young graduates in a national support program.**Missions:** User data analysisIdentification of friction pointsRedesign of user journeysExperimentation with new featuresMonitoring of engagement KPIs**Result:** ✅ +300% efficiency in mentor/graduate matching through a data-driven product approachToolsFigma • Agile Methods • User Research • Prototyping • Design Thinking • KPIs • Analytics - France MaternitéWeb Project ManagerE-COMMERCEJuly 2018 - September 2021 (3 years and 2 months)Bordeaux, FranceContextManagement and optimization of digital projects for a player specializing in the maternity and e-commerce sector.MissionImprove user experience and the performance of digital journeys to increase engagement and conversion.MissionsManagement of web projects from conception to launchOptimization of product pages and user journeysCoordination between marketing, design, and technical teamsAnalysis of KPIs and identification of areas for improvementManagement of functional site evolutionsSkills UtilizedDigital Project Management • UX • E-commerce • Data Analysis • Conversion Optimization • Team CoordinationResults✅ Continuous improvement of user experience✅ Optimization of purchase and conversion funnels✅ Structuring of digital project management processes
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Education
- Product ManagerJoin maestro2024Cours et ateliers autour des métiers du produit, animés par des acteurs PM. Projet final pour The Fork : Comment avoir de la croissance organique à partir des réservations ?
- Skills AssessmentOrganisme Chance202312 semaines d’accompagnement introspectif avec un coach.