Freelancer profile translated to English.
Back to original languageAbout Laura
From the digital departments of agencies to my own office, I have spent the last ten years helping brands and companies find their niche in the digital world. How? By supporting them with strategic marketing and communication advice, producing their content, managing their public relations, or consolidating their community.
With expertise in fashion, luxury, and blockchain, I am also passionate about the tech and fintech sectors, the design of applications for consumers and businesses, social networks, and the creation of online communities that have a real resonance in the world.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Slava Communication SLChief Executive OfficerPRESS AND MEDIAJanuary 2022 - Today (4 years and 5 months)Barcelona, Spain- Development of fully customized marketing and communication plans (strategy, objectives, budget, and tactics)- Development of press relations strategies, seeking high-level placements in national and international print publications as well as online media- Writing blogs, social media content, websites, newsletters, white papers, and more- Social media management to mobilize the audience in traditional and current media- Photo and video production with casting, art direction, and retouching
- OLAB ParisSocial Media ManagerHEALTH AND WELLNESSJanuary 2020 - Today (6 years and 5 months)Paris, France- Website redesign on Wordpress- WooCommerce platform installation- Management of the Instagram account and its content- Management of advertisements and contests2021 Results:+25% sales+15% appointment page visits+27% organic traffic+19% social media traffic39% newsletter open rate
- MediConnectCommunication ManagerHEALTH AND WELLNESSFebruary 2019 - September 2019 (8 months)Londres- Development of a digital marketing and communication plan including strategy, objectives, budget, and tactics- Coordination of all digital activities- Social media management: LinkedIn, Twitter, Instagram, Medium, Facebook- Content creation from press releases, articles, and presentations- Monitoring, analysis, and communication of results on a quarterly basis- Continuous evaluation of partnership opportunities- Organization of event participation- Maintaining a thorough understanding of the pharmaceutical supply chain industry trendsResults:- Raised 100 BTC, 383K STRATS- Social Media: +3.5K followers on Facebook, +3k followers on Twitter with 80K monthly impressions on average and an engagement rate of 1.5%- Participation in the Bounty campaign: 5k users with 70k actions- Publications in Fintech Finance, Health Tech Digital, Proactive Investors, Coin Rivert, Crypto Ninjas, MedTech Engine, UKTN, Health Europa, Digital Health Age
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Education
- Master of European BusinessEM STRASBOURG BUSINESS SCHOOL2012Master, European and international buisness
- Master in Communication & AdvertisingESIC: Business & Marketing School2012Double Master, Master in Communication and Advertising Management