Freelancer profile translated to English.
Back to original languageAbout Laura
✨ Freelance Social Media Manager & Community Manager since 2021
📱 Social media strategy • Content creation • Instagram • TikTok • LinkedIn • Newsletter & email marketing
💼 +90 clients supported (beauty, hospitality, travel, events, nutrition, entrepreneurship…)
🎓 +80 students trained (future Community Managers / entrepreneurs)
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I help entrepreneurs, brands, and professionals communicate better on social media throughstrategies tailored to their goals and their way of selling.
My approach:
A coherent strategy between your social networks and your email ecosystem, designed for your real objectives (visibility, launch, lead acquisition, sales).
I notably have experience supporting launches, masterclasses, and online or in-person training courses.
I regularly work with professionals in beauty, aesthetics, well-being, nail care, hairdressing, or image consulting, but I have also supported clients in hospitality, travel, events, health, nutrition, and entrepreneurship.
I am also a content creator (food, lifestyle, and travel) on social media @laura_jourdain
Among my references:
Lagardère Travel Retail, Ralph Lauren, Solanail, Salon Euphoria, Myriam Hoffmann (Première Impression), Visible, Wemodo (formerly Webmyday) as well as several beauty, aesthetics, and training professionals.
What I offer:
- Audit and strategy
- Editorial calendar and content creation for Instagram, TikTok & LinkedIn
- Social media management
- Newsletter & launch communication
- Reporting
- Training
📩 Available for one-off or long-term projects.
Full remote or in-person possible.
Shall we chat? 😊
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Nice (up to 50km)
Experience
- Wemodo (ex Webmyday)Community Management TrainerOctober 2025 - Today (8 months)I am a trainer at the Wemodo (formerly Webmyday) training organization. I help my students acquire community management skills, whether they are career changers or looking to upskill.We have an e-learning program, and I personally handle individual coaching sessions with my students to guide them towards successfully obtaining their certification and achieving their professional goals. I personalize my coaching to the student's needs and level (ranging from beginner to intermediate and advanced).
- LOCREACoach and Consultant Specializing in Digital CommunicationARTS AND CRAFTSDecember 2021 - Today (4 years and 6 months)Lyon, FranceI help entrepreneurs and businesses grow their business through an impactful online presence to attract, convert, and retain their ideal clients.My mission? Increase your visibility and revenue by enhancing your brand image.Information can be found on my website: locrea-communication.fr
- France Ecran LocationCommunications ManagerENTERTAINMENT AND LEISURESeptember 2020 - November 2021 (1 year and 3 months)69530 Brignais, FranceCommunications:- Communication analysis and competitive intelligence- Definition of online and offline communication strategy- Persona definition, editorial line- KPIs and monitoringWebsite: Website redesign project- Site structure- User journey planning- Content writing- SEO- WebDesignGraphics:- Updating communication materials- Creating new materials- Video editing and motion graphics
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Education
- Master 2 (M2), Strategic Planning and Design ThinkingSup de Pub - INSEEC U2021Master 2 (M2), Planning stratégique et design thinking
- Master 1, Event Marketing and Public RelationsSup de Pub - INSEEC U2020Master 1, Marketing Événementiel et Relations Publiques