Laura Jonser

Leads 360° brand marketing campaigns from concept to activation across digital channels. Manages cross-functional teams across creative, media, and e-commerce to deliver cohesive, on-brand activations. Translates market and consumer insights into actionable strategies to strengthen brand positioning and drive growth. Monitors campaign performance and optimises based on analytics to maximize ROI and engagement.

Designed and implemented content strategies to enhance brand awareness and engagement. Created compelling brand storytelling through multi-platform content marketing. Managed paid social media campaigns and optimised performance through analytics.

Developed and managed email marketing campaigns, ensuring personalized customer experiences. Expanded and optimised customer database segmentation and targeting. Conducted performance analysis and forecasting, adjusting strategies based on insights. Created weekly reports and presented key findings.