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Laura IulianaLI

Laura Iuliana

Communication Strategy Expert

€600/day
Paris 17e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Expert in international and digital communication strategy.
Driver of transformation projects and involved in establishing a sustainable corporate culture, I would like to find this spirit in my next professional challenge.

I am ready to continuously improve your organization's performance by increasing revenue.
I aim to optimize profits through complex commercial approaches and impactful development and communication strategies.


Expertise:

Social innovation and positive impact projects / International foresight and benchmarking / International communication and awareness campaigns / International civilian peacekeeping missions / Public policy analysis / Impact studies / International cooperation and sustainable development / Capacity building in higher education / Gender equality / Interculturality / Energy transition.

Publications: A l’aube de l’humanité, Idées concrètes pour changer le monde (L’Harmattan, 2021).
At the dawn of humanity: Enterprise a better world Paperback – September 6, 2021
When Border Enforcement Backfires, Alternatives Exist, (VUB, 2022).
De l’apprentissage des langues à la pensée linguistique (Observatoire Europeen du pluriliguisme, 2017).
  • English

    Native or bilingual

  • Romanian

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris 17e Arrondissement (up to 50km), Paris (up to 20km)

Experience

  • B1-AKT
    Co-founder of B1-AKT: Vice-President - Communication, Innovation, and International Development.
    CONSULTING AND AUDITS
    January 2013 - Today (13 years and 5 months)
    Paris, France
    Management of teams (25 people, a transnational team, UK, USA, France).
    Definition of the company's strategic directions, development of the service offering.
    Monitoring of activity, analysis of reports and performance indicators.
    Crisis communication management.
    Enhancement of internal and external brand identity and image, development of the company's ethical charter and CSR.
    Development of the communication strategy, project management and implementation (managing the associated budget).
    Definition of the company's media, editorial, and visual strategy (segmentation of target audiences, choice of information channels, 90% increase in website visibility and 70% new leads).
    Implementation of strategic and competitive intelligence (positioning, communication policy, communication actions…).
    Creation of websites dedicated to B1-AKT's impact projects.
    Project Management Transition Design Strategic Communication Digital Communication Strategy Management Branding & Identity Brand Development
  • Commission Européenne
    Expert Evaluator
    EDUCATION AND E-LEARNING
    January 2015 - Today (11 years and 5 months)
    Bruxelles, Belgium
    Program evaluation, project evaluation (European tenders) – Erasmus+ Programme / Erasmus Edu2022-NET.
    Methodology, support for the implementation and evaluation of public policies, development projects (creation of a public policy for migrant integration, elaboration of the evaluation report for the program « direct non-humanitarian assistance to the Syrian population » reference 13MNC044, on 2016-03-16.
    Risk Assessment Project Evaluation Synthesis Skills Reporting & Analysis
  • Free Lance
    Educational Program Engineer
    EDUCATION AND E-LEARNING
    February 2016 - February 2022 (6 years)
    Paris, France
    Project management in Business Schools and Grandes Écoles, Universities.
    Creation of educational programs for inter-comprehension of curricula, multilingual experiences, transcultural mobility (MBA from the École Nationale des Ponts et Chaussées).
    Cross-functional studies and research projects in collaboration with the American University of Sharjah. (PSYCAP - YouTube).
    Management and Leadership Educational Engineering Mentoring and Professional Integration

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Education

  • PhD in "Philological and Etymological Sciences"
    University of Humanities and Foreign Languages - Bucharest
    2008
    Mention très honorable avec félicitations.
  • Executive MBA - Digital Business Development, Negotiation, Strategic B2B Sales
    Sophia Antipolis V
    2023
    Business Développement, Négociation, vente stratégique BtoB

Skill set (30)

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