Description

Welcome to my profile! I'm Laura, a dedicated professional with a dual expertise in lifecycle marketing management and freelance content and localization services. With a full-time role as a Lifecycle Marketing Manager and a passion for crafting engaging content and optimizing customer journeys, I bring a unique blend of skills and experience to help businesses thrive in today's global market.

Lifecycle Marketing Manager:

In my role as a Lifecycle Marketing Manager, I specialize in developing strategic initiatives to optimize the customer journey. Using data-driven insights and innovative technologies, I design personalized experiences to drive engagement, nurture leads, and maximize customer lifetime value.

Freelance Content and Localization Specialist:

In addition to my role as a Lifecycle Marketing Manager, I provide freelance content and localization services. With expertise in creating culturally relevant content and adapting it for diverse markets, I help businesses expand their global reach and drive impactful results.

Collaborative and Client-Centric Approach:

I value collaboration and am committed to delivering exceptional results that exceed client expectations. Whether it's developing personalized content for each stage of the customer journey, optimizing content for search engines to attract organic traffic, or leveraging customer data to deliver targeted messaging, I work closely with clients to understand their unique needs and business goals, ensuring that every project is tailored to their specific requirements.

Whether you're seeking strategic lifecycle marketing expertise to optimize your customer journey or high-quality content and localization services to expand your global reach, I'm here to help. Let's collaborate to create impactful marketing campaigns and compelling content that resonate with your audience and drive measurable results for your business! :)

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Sinch Mailjet
International Lifecycle Marketing Manager @Sinch Mailjet
March 2023 - Today (3 years and 3 months)
Responsible for the brands Mailjet and Email on Acid, I hold a pivotal position in shaping our strategic approach to enhance customer experiences, drive increased adoption, bolster retention rates, and boost revenue within our existing customer base by:
- Crafting a deep, comprehensive understanding of the customer journey spanning various segments and brands.
- Developing highly targeted campaigns across diverse communication channels, encompassing email and in-app messaging.
-Orchestrating the creation of comprehensive customer-centric resources, tutorials, and engagement initiatives to provide expert guidance throughout the customer's product journey.
-Devising and executing campaigns with a clear focus on maximizing conversion, product utilization, and long-term retention across the entire customer lifecycle.
-Collaborating extensively with cross-functional teams, including product, marketing, customer success, and support, to align efforts and achieve shared objectives aimed at driving product adoption and customer retention.
-Taking responsibility for the management of program timelines, deliverables, and reporting, all geared toward achieving resounding success in line with team and individual goals.
Sinch Mailjet
International Customer Marketing Manager @Sinch Mailgun
January 2021 - March 2023 (2 years and 2 months)
Responsible for the brands Mailjet, Mailgun, and InboxReady, play a crucial role in enhancing customer experiences and boosting adoption, retention, and revenue within our existing customer base by:
- Understanding the customer journey across different segments and brands
- Creating targeted campaigns through various communication channels
- Developing customer-centric resources to guide product usage
- Designing campaigns to improve conversion, usage, and retention
- Collaborating across departments to drive product adoption and retention
- Managing program timelines, deliverables, and reporting to meet team and individual goals.
Sinch Mailjet
Country Marketing Manager D/A/CH @Sinch Mailjet
April 2020 - January 2021 (9 months)
Leading Marketing in D/A/CH region (Germany, Austria, Switzerland) for the brand Mailjet. Mailjet was aquired by Pathwire (formerly Mailgun) in October 2019. I was pivotal to building out our strategy for increasing Brand Awareness, website traffic, lead generation for the D/A/CH market by
- Strategizing, planning and implementation of local and global projects
- Managing all marketing related activities on the D/A/CH market such as Brand Awareness, Lead generation, Website optimization, Content, Event, Social Media, Email Marketing;
- Developing a content promotion strategy
- Developing of social media strategy to increase the following of the D/A/CH website
- Planning, creation and sending of weekly newsletters
- Community management
- Planning, installing and implementing the very first SDR activities among our EU markets