Freelancer profile translated to English.
Back to original languageAbout Laura
With15 years of experiencein theluxury**, **fashion**, and **retailsectors, I work across the entire digital value chain: **E-commerce**, **Digital Marketing**, **Omnichannel Customer Experience**, and **CRM**.
With ahands-onand **data-driven approach**, I support Houses and brands in executing their digital strategies, by driving E-commerce growth, improving customer experience, and managing complex digital projects.
Expertise:
1. E-commerce: Management and optimization of E-commerce platforms (Shopify, Magento, Salesforce), improvement of E-merchandising, user journeys, operations, and processes, maximization of conversion rates.
2. Digital Marketing: Implementation and management of acquisition and loyalty strategies and campaigns (SEO, SEA, CRM, Social Ads, Emailing, Automation).
3. CRM and Omnichannel Customer Experience: Deployment of optimized customer journeys, Retail & Digital integration, personalization of the experience.
4. Complex Project Management: Scoping and management of roadmaps, budget management, cross-functional coordination.
5. Leadership: Structuring and upskilling multidisciplinary and multicultural teams.
French
Native or bilingual
English
Native or bilingual
Romanian
Native or bilingual
Spanish
Conversational
Russian
Basic
Can work on-site
Paris (up to 30km), Lyon (up to 20km), Lille (up to 20km), Nice (up to 20km), Marseille (up to 20km)
Experience
- IndépendantSenior Digital and E-commerce ConsultantJanuary 2024 - Today (2 years and 5 months)Paris, FranceConsulting in digital and e-commerce in the creative industries - Luxury, Fashion, Perfumes, Beauty, Art - and in Retail.✧ Optimization of e-commerce sites: UX/UI, conversion, SEO, stack, operations, processes, product offering, inventory,✧ Deployment of omnichannel acquisition strategies and management of digital campaigns.
- S.T. DupontGlobal Digital and E-commerce DirectorMarch 2021 - January 2024 (2 years and 10 months)Paris, FranceMember of the Executive Committee, with P&L responsibility. In charge of E-commerce, Digital Marketing, Social Media, CRM, and Customer Service activities. Management of 7 people at headquarters and local correspondents in Europe, Asia, and the United States.Mission: Define and implement the digital strategy aimed at generating solid growth and repositioning the brand in the luxury world.Key achievements:✧ Design and execution of a global digital strategy and an ambitious roadmap, generating double-digit growth✧ Redesign and replatforming of 11 E-commerce sites in Europe, Asia, and the United States; migration from Magento to Shopify CMS✧ E-commerce Transformation: stack, UI/UX, tracking, operations, processes, assortment, and procurement✧ Introduction of E-merchandising guidelines and rotations coordinated with Retail✧ SEO optimization and redesign of paid campaigns, increasing traffic by 30%, conversion rate by one point, and SEA ROAS by 40%✧ Development of a 360° omnichannel customer approach; double-digit growth in revenue generated by Emailings✧ Scoping and planning of key projects: E-commerce expansion, marketplace openings, CRM system introduction✧ Management and development of the team's skills for greater synergy and efficiency
- Louis VuittonSenior Manager E-commerce and Digital Marketing Europe/Middle East/AfricaApril 2016 - January 2021 (4 years and 9 months)Paris, FranceOverseeing E-Merchandising, Digital Marketing, and reporting. 12 people, 9 E-commerce sites, and the LV boutique on 24Sèvres.Mission: Deploy disruptive strategies and roadmaps aimed at generating strong growth and an exceptional omnichannel experience.Key achievements:✧ Triple-digit growth in online sales✧ Management of E-merchandising activities for 10,000 SKUs and 7 product categories, in line with business objectives and the brand's aesthetic guidelines✧ Implementation of personalized customer journeys using AI✧ Procurement for the brand's websites, Customer Service, and the 24Sèvres marketplace; inventory management✧ Design of hundreds of 360° omnichannel campaigns offering a seamless customer experience✧ Monitoring of KPIs and conducting business reviews with management
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Education
- MBA, International Luxury Brand ManagementESSEC2007MBA, International Luxury Brand Management
- Master, Marketing internationalEMLyon2000Master, Marketing international