Freelancer profile translated to English.
Back to original languageAbout Laura
I bring over twelve years of diverse experience from the media and communications industry: from my time as an online editor for RTL.de and Vip.de focusing on text, content creation, and social media, through project management of 360-degree marketing campaigns at RTL Deutschland GmbH to managing digital website projects at antwerpes ag. In sales, I deepened my sales-oriented skills at WDR mediagroup GmbH before specializing in the cross-media marketing of RTL Deutschland's portfolio and creative concept development at Ad Alliance GmbH.
My strength lies in quickly and efficiently familiarizing myself with new subject areas and strategically approaching complex challenges. I combine creative thinking with a clear eye for structured implementation. Whether it's strategic analysis, precise project management, or innovative campaign development – I look forward to realizing successful projects with you.
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Ad Alliance GmbHConception ManagerPRESS AND MEDIAJune 2022 - December 2024 (2 years and 7 months)Cologne, Germany
- Media-strategic analysis of communication needs and development of communicative answers in agile structures
- Demand-oriented combination of innovative and creative advertising formats in the genres TV, Addressable TV, Print, Digital Display/Video, Social, and Audio
- Development of PowerPoint presentations considering innovative storytelling methods
- Presentation of ideas to clients and agencies up to top-level
- Calculation of prices and services considering all relevant media KPIs
- Execution control of cross-media campaigns and orchestration of all involved departments
- Recruiting, onboarding, and supervision as well as evaluation of interns in the field
- WDR mediagroupMarketing & Sales Manager TV & VoD LicensesPRESS AND MEDIAJune 2021 - May 2022 (11 months)Cologne, Germany
- Support of theme- and platform-specific marketing and promotion measures in close coordination with marketing
- Support of various contract partners in the VoD & Closed Circuit area
- Conception of partner-specific program portfolios & product configurations
- Digital release planning in close coordination with the acquisition & label management team as well as external sales partners
- Support of existing customers in daily operations, including support in the delivery area in close coordination with operations management
- antwerpes agAccount Manager Web & MobileDIGITAL AND ITFebruary 2020 - May 2021 (1 year and 3 months)Cologne, NW, Germany
- Project and Account Management: Project planning, resource, time, and budget planning/controlling, as well as quotation preparation for digital projects and coordination with the client
- Conception and Presentation: Creation of client presentations, conceptual development of creative strategies for digital marketing strategies and communication concepts for websites and apps
- Multichannel and Cross-media Implementation: Conception, organization, and structuring of multichannel projects within the project team for the implementation of cross-media communication in interdisciplinary teams with designers, developers, and copywriters
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Education
- Yoga Alliance (RYT 200), 200H VinyasaLord Vishnus Couch2020Yoga Alliance (RYT 200), 200H Vinyasa
- Bachelor of ArtsUniversity of Cologne2016Bachelor of Arts - BA, Medienkulturwissenschaft / Medienmanagement, NC 1,5