Freelancer profile translated to English.
Back to original languageAbout Laura
I have been self-employed for 5 years and work with agencies or brands that need strategic and/or operational support.
I help brands better understand the challenges of a strong and coherent identity, as well as those of digital communication, through:
rebranding and definition of brand platforms
creation of brand content and social media strategies
community management
project management
influence activations
management and organization of teams
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Studio pauletteIndependent Consultant - Digital Marketing and CommunicationJune 2020 - Today (6 years)Paris, FranceClients supported (2020 – 2025)Franklin Pet Food: Rebranding & brand platformQueen Communication / Real Campus by L’Oréal: Influence StrategyGreenGot: Marketing StrategyGroupe Grand Vision: Digital Strategy & Media ManagementAlain Ducasse: Brand Content & Brand PlatformL-Start: Marketing Strategy & Brand ContentMuuse Beauty Box: Naming & BrandingLoomi: Social Mediaheaven / Danone: Project Managementheaven / Upsa: Account DirectorSecuris Group: Brand Creation & Global StrategyBeastly / Pixel – Google: Group ManagerLipton Green Tea / Queen Communication: InfluencePukka / Queen Communication: Influence
- My Little ParisMarketing ManagerPRESS AND MEDIASeptember 2014 - February 2020 (5 years and 6 months)Paris, FranceFor 6 years at My Little Paris, I held various positions within the marketing and communication teams, managing projects at the intersection of brand content, digital innovation, and business strategy:- Digital project management for My Little Paris' media brands targeting advertisers- Analysis of media performance and formulation of strategic recommendations- Creation of applications and brand platforms- Management of a team of 5 people- Development of content strategies and annual communication plans- Definition and management of growth & acquisition strategies- Contribution to strategic planning- Management of influencer campaigns- Development of digital innovation projects and growth strategies- Data analysis (revenue, performance) and support for business strategy
Recommendations
FU
+6
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Education
- Master in Marketing and CommunicationGEM - Grenoble School of Management2016Lors de ma formation à l'école de commerce de Grenoble - GEM, je me suis formée aux métiers du marketing et de la communication. J'ai aussi suivi des modules spécialisées dans le management, le développement personnel, la créativité et l'innovation.