Freelancer profile translated to English.
Back to original languageAbout Laura
Creative communicator & digital jack-of-all-trades
✨ Telling a story, creating a connection, making a brand universe shine: that's what drives me.
For 10 years, I have been navigating between communication strategy, writing, visual content and community management.
My universe? Fashion, decoration, the art of living – with a pronounced taste for meaningful projects.
🧩 What I can bring to you:
• A fair & engaging brand voice
• Editorial content designed to inform, seduce & convert
• A lively and well-balanced social media strategy
• Smooth management of your communities
• A creative look to showcase your products, know-how or places
🌿 My hybrid background:
🔸 Content & Community Manager – Meliá Hotels
Content creation for 5 Parisian hotels, editorial strategy & social media animation
🔸 Web Editor – Forte & Jolie
80 articles, an e-book, a feminine and inspiring editorial line
🔸 Communication Officer – The Watches Connection watchmaking group
Content, influence & events for several lifestyle brands
🔸 Press Attaché – DM Media
Press & influence for Tiffany & Co, Belvedere Vodka...
🔸 Founder – Komans
My brand of eco-responsible lighting, between design, craftsmanship and storytelling
📌 Want to collaborate on:
• A brand launch?
• An editorial redesign?
• A content project (site, networks, e-book)?
• Social media support?
• Or even a slightly crazy idea? 👀
💬 Curious?
Let's write the sequel together → Let’s connect!
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 50km)
Experience
- RédiCom
On Malt
Blog article writingFASHION AND COSMETICSJanuary 2022 - Today (4 years and 5 months)Marseille, FranceWriting of 40 blog articles - for a brand in the plus size fashion sector800 to 1200 wordsTo discover the articles: https://www.forteetjolie.re/blog - KomansFounder & ManagerINTERNET OF THINGS (IOT)March 2019 - Today (7 years and 3 months)Marseille, FranceCreation and development of a craft brand combining design and eco-responsible approach.Design of luminaires from recycled materials, management of the entire process: sourcing, manufacturing, communication, sales (online and during events), customer relations and logisticsPresence at numerous designer markets
- Groupe TWCDigital Communication OfficerFASHION AND COSMETICSAugust 2018 - Today (7 years and 10 months)Paris, FranceDIGITALDefinition of the Social Media and Brand content strategy for the Clyda and Thirsty Watch own brands (Content, tone of voice...)Creation of digital content (photos, shootings, editorial)Development of publication schedules and moderation of pagesManagement of advertising budgetsReporting and analysis of actions takenE-INFLUENCEManagement of influencer relations for license and distribution brands (JPG, Paul Hewitt, Amalys...)Campaign launch in connection with commercial operationsAnalysis and reporting following campaignsEVENTS & PRCoordination of PR agencies, strategic recommendations, operational organization, budget managementCoordination of press events, commercial animationsMARKETINGCoordination of trade animationsRelaying information to the distribution network
Reviews
Virginie
RédiCom
Reviewed on 1/26/2022
Recommendations
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Education
- Digital Marketing CertificateMedia Institute2021Major de la promo 2021 de la formation Marketing Digital du Média Institute : Identifier les attentes et opportunités que les canaux digitaux représentent pour le futur développement commercial d’une entreprise 👉 Élaborer et déployer une stratégie de marketing digital adaptée aux nouveaux parcours clients dans le respect des données personnelles des internautes et de la non-intrusivité publicitaire 👉 Mesurer les retombées de ses actions communication digitale et identifier les correctifs nécessaires 👉 Porter un projet de communication digitale en étant en mesure de conseiller clairement ses interlocuteurs
- Master 2 Fashion and CreationUniversity of Lyon 22014Techniques de communication & marketing des industries créatives
Certifications
- Digital Marketing CertificateMedia Insitute2021
- Wordpress & Woocommerce CertificationTOSA2021