About Laura
French
Native or bilingual
English
Native or bilingual
Experience
- EmotionSocial Media Manager & Social Media ConsultantSOCIAL NETWORKSMarch 2022 - Today (4 years and 4 months)Mons, BelgiumI created Emotion based on an observation: in a content-saturated world, what truly makes a difference are emotions. It's this feeling that drives the choice of one brand over another, fosters loyalty, and encourages sharing an experience.What I offer â> Digital strategy: audit, launch, complete strategy, UGC & influencer marketing> Management of your social media accounts> Creation of your Reels & TikToks> UGC content creation> Consulting - I integrate into your team undercover đ©đŒâđ»With Emotion, you don't just get a strategy or content: you get an experience that resonates, moves, and converts. If you want your brand to not just be seen, but felt, you're in the right place. đđŒââïžMy clients âEquine Signature, Agence Tapage, Nomad Business Academy, Harya, Connexion Immo, Lotus Coaching, Unbounded Education, My Coaching Company, ITHQ (Institut de tourisme et d'hĂŽtellerie du QuĂ©bec), Rocket Dog, Necko Technologies, Wine Seasons, Sons of Mars, Scriptum Copy, Lesa Group, Abacus Consulting, RedBull, Warner Music Group, ANMP, EkoServices.
- ANMPMarketing and Social Media DirectorSOCIAL NETWORKSJanuary 2021 - April 2022 (1 year and 3 months)Mons, BelgiumFor one year, I joined ANMP as Marketing Director âđ©đ»âđ» Management of employees and freelancersđ§ Implementation of social media strategies and competitive analysisâđ» Creation and management of content for social media (Meta, LinkedIn, Pinterest) for several clientsđ«¶đŒ Community managementđŁ Creation and management of Meta Ads campaigns + press releasesđ” Budget managementđ Performance analysis
- EkoServices BelgiqueCommunication and Marketing OfficerE-COMMERCEMarch 2021 - March 2022 (1 year)Mons, BelgiumFor one year, I improved the agency's digital strategy âđ§ Implementation of a digital strategy and editorial planđ Content production for social media (Meta, Pinterest)đ«¶đŒ Engagement and moderation of community interactionsđ Data and KPI analysisđŁ Creation and management of Meta Ads campaigns + press releasesđïž Creation of a campaign in partnership with the Belgian Red Crossđ Local marketing strategy with Google My BusinessAnd the results spoke for themselvesâ +950.9% reach on Facebookâ +542% in subscriber numbersâ +741.68% in content interactions on the pageâ The agency is now positioned as the second agency in the region on Google (gain of 28 positions)
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Education
- Bachelor's Degree, Tourism and Leisure Management (Economic Sciences and Management)HELHa2018Bachelier, Management du Tourisme et des loisirs (Sciences Ăconomiques et Gestion), Grande distinction
- Bachelor's Degree, Tourism, Culture, and Heritage Management, Specialization in Event Management and MarketingInstituto PolitĂ©cnico de Viseu2017Bachelier, Management du Tourisme, de la culture et du patrimoine, SpĂ©cialisation en ĂvĂ©nementiel et Marketing, Grande distinction
Certifications
- Digital Marketing CertificationGoogle2019
- Specialization in MarketingPolytechnic Institute of Viseu2018