Laura Gorrín Afonso

Product Owner with +3 years of experience in the development of digital products in agile environments. I have led B2C and B2B e-commerce projects in the Hospitality sector, optimizing conversion funnels, loyalty programs, and upselling strategies.

I come from the world of consulting, which allows me to have a strategic and versatile vision, ideal for driving products from definition to delivery.

I work with tools such as Jira, Confluence, Figma, and Notion. I bring a business focus, sensitivity to UX/UI design, and fluid communication with teams and stakeholders.