Freelancer profile translated to English.

Description

I am a CRM & Emailing consultant, specializing in Klaviyo for e-commerce brands.

My goal: to help you create a profitable emailing strategy aligned with your brand image, by combining strategy, design, and intelligent automation.

✨ What I do concretely:

- Audit & optimization of Klaviyo accounts (segmentation, flows, deliverability, etc.)

- Creation of campaigns & automations (welcome, abandoned cart, post-purchase, loyalty…)

- Copywriting & design of high-performing and aesthetic emails

- Setup of reporting & KPI analysis to improve long-term performance

💡 My approach:

I combine a performance-oriented marketing vision (acquired by managing CRM and acquisition strategies for a high-end ready-to-wear brand) with a creative and human touch, to design email experiences that truly speak to your customers.

🚀 Objective:

Maximize the ROI of your campaigns while strengthening customer relationships and your brand image. The goal is to create a genuine human connection aligned with your values with your customers.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Angers (up to 50km)

Montlimart
Acquisition Manager
January 2024 - April 2025 (1 year and 3 months)
Responsible for the acquisition and loyalty strategy for an ethical ready-to-wear e-commerce brand, I managed all digital marketing channels to increase revenue and optimize return on investment.

🎯 My main responsibilities:

- Definition and execution of the emailing strategy on Klaviyo: segmentation, automation, content, design, and newsletter sending.
- Management of paid acquisition on Meta, Google, and Pinterest Ads: budget management, targeting, and reporting.
- SEO monitoring, web content creation, and implementation of a sustainable referencing strategy.
- Management of the affiliate program via Affilae and analysis of overall channel performance.
- Coordination of reporting and marketing strategy presentations to the team.

📈 Key results:

- Emailing revenue increase +35% over one year
- Acquisition ROI multiplied by 2
- Implementation of high-performing automated workflows (welcome series, cart recovery, loyalty).

🧩 Skills used:
Klaviyo – Meta Ads – Google Ads – Pinterest Ads – SEO – Copywriting – Data Analysis – Digital Strategy – Email Design – Budget Management
Email marketing Reporting & Analysis Copywriting Strategic Planning E-commerce Strategy
Montlimart
Digital Manager
March 2023 - January 2024 (10 months)
Responsible for the digital/e-commerce dimension at Montlimart.
- Management of the website www.montlimart.com
- Management of Facebook Ads acquisition and monitoring of all acquisition channels
- CRM Management: opt-in acquisition, database segmentation, newsletter creation, sending, and performance tracking...
- Management: managed a team of 3 people
- Management and monitoring of digital projects
- Monthly reporting and analysis
Coty
E-commerce Assistant
July 2022 - December 2022 (5 months)
Paris, France

- Daily management of Bourjois.fr: e-merchandising, launching commercial operations, launching and updating blog content, SEO, visuals, stock monitoring...
- CRM: creation of a monthly newsletter plan, sharing with teams, monitoring briefs and proofs, tracking sends and analyzing performance
- New product launches and commercial operations: briefing agencies, tracking creations and launches, creating product sheets, resizing visuals, analyzing performance and sharing with teams
- Various projects: Sampleo customer review campaigns, creation of a Christmas store, contests, shade isolation...