Freelancer profile translated to English.

Description

If**your offering has value, but your teams struggle to demonstrate it to buyers.** The message is unclear, the materials are unconvincing.

> I clarify positioning, translate your offering's specific features into business value arguments, and realign the message to the real benefits your clients expect.

Every salesperson redoes their pitch for each meeting.The message gets diluted, time is wasted.

> I audit existing materials and build the tools your teams truly need at each stage of the cycle (discovery pitch, sales proposal, industry case studies). I structure sales kits that standardize the message without making it rigid.

You're launching a new offering, but the team isn't ready to sell it yet.

> I handle the commercial go-to-market aspect: offering packaging, message and tool construction, team adoption so they are ready from the first meeting.

Who I am

As an offering marketing and sales enablement consultant, I work freelance (2-3 days/week) with agencies, SMEs, large companies, and B2B startups that have a solid offering but struggle to make it clear and convincing to their clients.

13 years of B2B experience (The Walt Disney Company, Bonial, Extime JCDecaux Airport), including one year as interim marketing director. I have produced hundreds of recommendations, arguments, and proposals in environments where the fit between the offering and buyer expectations could not be approximated.

Do you have a commercial project to accelerate? Let's talk.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km), Marne La Vallée (up to 20km)

Extime Jcdecaux Airport
Head of Offering Marketing
June 2023 - April 2025 (1 year and 10 months)
Offering marketing for the commercialization of advertising spaces in Paris airports (static display, DOOH, XXL digital). Revenue generated by sales teams: +€70M/year.
- Production of client sales recommendations in collaboration with sales teams (~100/year): needs analysis, alignment of the offering with expectations (audiences, locations, formats), valuation of inventory, and construction of value arguments.
- Redesign of offering marketing in a rebranding context: repositioning, harmonization of sales discourse, creation of common marketing standards for teams.
- Deployment of an annual study plan (6 to 8 post-campaign studies) to measure and value performance.
- Management of a team of 4 people, management of a six-figure marketing budget.
- Interim Marketing Director for 3 quarters: DG reporting, management committees, strategic presentations.
Offering Marketing B2B Marketing Sales Enablement Tools Value Proposition Cross-functional Coordination
Bonial
Product Marketing Manager
September 2021 - March 2023 (1 year and 6 months)
B2B Adtech (digital promotion of retailer offerings). Target: retailers and media agencies.
- Structuring the go-to-market for the Bonial Marketing Platform: positioning, value propositions, messaging, marketing content.
- Creation and standardization of sales enablement tools (pitch decks, one-pagers, presentations, videos).
- ABM approach on key accounts, adaptation of sales discourse by sector.
- Monitoring of marketing and sales KPIs (MQL, SQL, adoption, cross-sell) via HubSpot.
Product Marketing B2B Marketing Go-to-Market Sales Enablement Audience Analysis
THE WALT DISNEY COMPANY
Marketing & Communication Group Manager
July 2012 - September 2020 (8 years and 2 months)
Marketing for Disney's integrated agency (cross-media advertising and brand partnerships). Media: TV channels, YouTube, apps, website.
- Deployment of agency offering marketing: pitch decks, rate cards, sales proposals, audience presentations.
- Launch and management of the B2B digital strategy (website, social media, content).
- Management of strategic event projects (up to 1,200 guests).
- Management of 2 people.
- Progressive roles: Partnerships Assistant (2012-2013), Cross-Media Marketing Officer (2013-2016).
Offering Marketing marketing opérationnel Content Marketing Sales Enablement Tools Audience Analysis