Laura Ghozzi

ForFFCC Consulting**, a company specializing in debt collection, I designed the complete **graphic identityof the company to strengthen its credibility and visibility in its market. I first developed a **moodboard**, defined the color palette, selected the **typographies**, and created patterns to establish a coherent and differentiating **visual universe**. Based on this foundation, I built a real marketing strategy including the design of the **website**: industry **benchmark**, **zoning**, **UX research**, **UI design**, and WordPress integration. I also extended the visual identity to essential materials, notably business cards and a professional PowerPoint template for sales meetings and client presentations. This mission allowed FFCC Consulting to have a modern, structured, and consistent image across all its touchpoints.

Within the CCI Paris Île-de-France, I joined an ongoing project to provide a solid UX/UI direction and strengthen the overall consistency of the future company website. I created a unifieddesign system**, in close collaboration with developers to ensure perfect alignment between graphic intentions and technical constraints. I contributed to the redesign of the Figma file by rethinking its structure, integration logic, and component organization. I also **led co-design workshopsenabling the sharing of multidisciplinary business knowledge and collective validation of functional directions. My role included writing functional and graphic tickets on Jira (Solano), as well as active participation in content migration, whether adapting existing content or producing new text. Finally, I participated weekly in backlog grooming to streamline progress, clarify needs, and anticipate priorities.

ForSyntonie RH**, I designed the complete **brand identityto lay the foundation for a consistent, modern, and distinctive image. I developed a structuredmoodboard**, defined the **logo**, color palette, **typographies**, visual atmospheres, and patterns, thereby creating a clear and easily adaptable graphic universe. Based on this foundational identity, I produced the various materials necessary for brand development: a professional **PowerPoint template**, visual templates for social networks, and a **communication strategyadapted to their challenges. This mission allowed Syntonie RH to have a strong, consistent visual foundation ready to support its growth.